Seth Godin

Last updated November 1, 2026

Author

Seth Godin is an American marketer and author who founded the early internet company Yoyodyne, which Yahoo bought in 1998. His books include Permission Marketing, Purple Cow, Linchpin and This Is Marketing, and he created the altMBA workshop.

Seth Godin's 774 Book Recommendations

• Meaningful Work: “And Shawn Askinosie, who is not running a nonprofit. He runs a chocolate company and his book, Meaningful Work, I find that all five of these books fit together.” Source
• Pattern Recognition: “If you read Pattern Recognition by William Gibson, you don’t even have to finish it; just read the first five chapters and suddenly, you will now understand what a brand is.” Source
• The Diamond Age: “Or if you read Diamond Age before you’ve thought about molecular anything or 3D printing, then it changes your mind.” Source
• Zig Ziglar's Secrets of Closing the Sale: “Zig is your grandfather and my grandfather. He’s Tony Robbins’ grandfather. None of us would be here if it weren’t for Zig.” Source
• Thinking in Bets: “Annie Duke knows how to make decisions. You should too.” Source
• The Blue Sweater: “Jacqueline Novogratz and her classic book, The Blue Sweater continue to change lives.” Source
• A Primer for Forgetting: “Lewis Hyde, author of the seminal The Gift, only writes a book a decade. The new one is due soon, I'll be adding it to my stack on pub day. It's called Forgetting.” Source
• Creative Calling: “Chase Jarvis launches Creative Calling in September. Sure to be a keeper.” Source
• Made in India: “Cookbooks? Here are two. The genius of Kenji Lopez Alt and the Food Lab and Made in India from Meera Sodha.” Source
• New Rules for the New Economy: “Surely you’re read Kevin Kelly’s classic New Rules for the New Economy.” Source
• Start Finishing: “Charlie Gillkey has an important new book out in September: Start Finishing.” Source
• The Food Lab: Better Home Cooking Through Science: “Cookbooks? Here are two. The genius of Kenji Lopez Alt and the Food Lab and Made in India from Meera Sodha.” Source
• Three New People: “Magician and speaker Brian Miller helps us think differently about human engagement in Three New People.” Source
• Everything Is Figureoutable: “Marie Forleo, who speaks clearly and with kindness, has her new book coming out in September. Everything is Figureoutable.” Source
• The Third Chimpanzee: “Every one of Diamond's books is an eye opener.” Source
• Why Is Sex Fun?: The Evolution of Human Sexuality: “Every one of Diamond's books is an eye opener.” Source
• The Attention Merchants: “Tim Wu is our best explainer of how, without boundaries, networks always spiral out of control.” Source
• The Pursuit of Wow!: “The Pursuit of Wow! Tom Peters at his best–the book that will push you to do the safe (risky) thing you must do to make your products remarkable.” Source
• The Long Tail: “The ideas in this book are going to be talked about for the next ten years. Might as well get a copy now. It’s worth it.” Source
• Crossing the Chasm: “A few readers remembered Geoff Moore’s classic Crossing the Chasm. This is a super book (particularly the original (used) edition, not the updated one).” Source
• Daring Greatly: “Also, Brene Brown's new book is out. Which is always a special occasion.” Source
• Rising Strong: “Also, Brene Brown's new book is out. Which is always a special occasion.” Source
• The Martian Chronicles: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Becoming Wise: “On Being's Krista Tippett has a new book ready for pre-order.” Source
• What Could Possibly Go Right?: The Essential Journey to Scale an Enduring Culture: “Danny Meyer has changed the way we think about hospitality and what it’s like to eat out. His new book comes out in a few days, and it was a great excuse for two friends to sit down and talk about solving problems.” Source
• Little Rice: Smartphones, Xiaomi, and the Chinese Dream: “Clay Shirky has a short book about a massive transformation you might not be noticing.” Source
• Remarkably Bright Creatures: “A rare signed first edition of Remarkably Bright Creatures. A beloved bestseller, this one is signed by the author with a doodle of the novel’s star.” Source
• The Illustrated Man: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Understanding Comics: The Invisible Art: “Understanding Comics: Another meta book, and a masterpiece of explanation and insight.” Source
• What Technology Wants: “Kevin Kelly publishes books rarely. Each one is a keeper... If there's justice, it will win the Pulitzer Prize.” Source
• Guns, Germs, and Steel: “Guns, Germs and Steel, which I consider one of the most important big-thought books ever.” Source
• What Women Want: The Global Market Turns Female Friendly: “A few books for summer reading: Paco Underhill on women and retail.” Source
• The Bricklayer: “Noah Boyd with an FBI thriller beach read. Better than the last Reacher novel, imho.” Source
• Buying In: The Secret Dialogue Between What We Buy and Who We Are: “Rob Walker's (great!) new book on the overlooked triggers of marketing ships this week.” Source
• Here Comes Everybody: “Clay Shirky's book on social media is a classic for the ages.” Source
• Murder at the Bad Girl's Bar & Grill: “N. Kelby's funny mystery ships this week as well... I want a book to change me in some way.” Source
• Traffic: Why We Drive the Way We Do (and What It Says About Us): “Tom Vanderbilt's book on traffic is out next month... Show me a different way to think and you've earned my attention.” Source
• The Houdini Solution: Put Creativity and Innovation to Work by Thinking Inside the Box: “The Houdini Solution is a new book from a new author and quite thought-provoking. Recommended.” Source
• Surrounded by Geniuses: Unlocking the Brilliance in Yourself, Your Colleagues and Your Organization: “The Houdini Solution, Surrounded by Geniuses: I liked them both.” Source
• Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice: “I just read Scott Adams new book... it's exactly what you'd expect if you read his blog. He can write.” Source
• Geek Mafia: “They're thriller/con game/caper novels. Unputdownable... Highly recommended.” Source
• Con Ed: “They're thriller/con game/caper novels. Unputdownable... Highly recommended.” Source
• Rule the Web: How to Do Anything and Everything on the Internet---Better, Faster, Easier: “A great book for smart friends... Mark Frauenfelder of boingboing wrote it and it's really useful.” Source
• Selling the Dream: How to Promote Your Product, Company, or Ideas--and Make a Difference--Using Everyday Evangelism: “Guy has written several irresistible books, but this is a great place to start. It's all about starting the virus.” Source
• The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy: “This book exhaustively looks at one very influential group of early adopters... the thinking applies to every hive I can think of.” Source
• My Life in Advertising and Scientific Advertising: “Very old, very good. If you're doing any advertising, you have a professional obligation to read this.” Source
• The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm: “You can certainly raise your expectations by seeing how well they do design.” Source
• The Republic of Tea: How an Idea Becomes a Business: “A book about an entrepreneur getting his head around the otaku of his audience.” Source
• Stop Stealing Sheep & Find Out how Type Works: “This book helped me see design differently.” Source
• The Tipping Point: “Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals...” Source
• The Moral Economy of the Peasant: Rebellion and Subsistence in Southeast Asia: “This book outlines the reasons why many efforts to jumpstart third-world economies fail... Many of your prospects feel precisely the same way.” Source
• Positioning: The Battle for Your Mind: “This book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do...” Source
• A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why It's Everyone's Business: “PS currently reading A Beautiful Constraint. It's a worldview changer.” Source
• How We Got to Now: “Steven Johnson's new book, How We Got to Now, is a perfect example. Beautifully written and professionally read, it will make you smarter, more curious and demands that you listen to it again.” Source
• On Immunity: “Eula Biss' even-handed On Immunity will gently and clearly help you understand the deep cultural and psychological stakes.” Source
• Whiskey Tango Foxtrot: “My favorite fun novel of the year was Whiskey Tango Foxtrot. I listened to it on audio and loved every moment.” Source
• Eastern Standard Tribe: “Eastern Standard Tribe is a great introduction to the books of Cory Doctorow... all of it is thought provoking.” Source
• The Bride Stripped Bare by Her Bachelors, Even: “A meditation on Duchamp, on conceptual art and on a life lived on the edge. Some books pretend to be quirky, this one is.” Source
• Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags: “Linda Rottenberg has changed the world, and she wants to show you how.” Source
• The Art of Asking: “The Art of Asking is Amanda Palmer's breathtakingly honest and personal memoir of one artist's approach to life.” Source
• Make the Impossible Possible: One Man's Crusade to Inspire Others to Dream Bigger and Achieve the Extraordinary: “Bill Strickland's autobiography is a meditation on doing work that matters.” Source
• The Art of Social Media: Power Tips for Power Users: “Guy Kawasaki shares more than 100 social media secrets with you and your team.” Source
• Just Mercy: “Bryan Stevenson's Just Mercy will resonate with you and stay with you for a long time.” Source
• Inbound Marketing: Get Found Using Google, Social Media, and Blogs: “Brian and Dharmesh are back with a new edition of their classic on Inbound Marketing.” Source
• The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business: “David Meerman Scott delivers with a book that challenges a whole new industry: selling.” Source
• Smartcuts: How Hackers, Innovators, and Icons Accelerate Success: “End-of-summer book roundup... Shane Snow does a regression analysis to find out how some organizations (and people) manage to breakthrough in less time.” Source
• Waking Up: “As always, Sam Harris will make you think hard, about thinking.” Source
• Dinner: The Playbook: A 30-Day Plan for Mastering the Art of the Family Meal: “Jenny Rosenstrach is back with more on creating a family dinner for those who don't believe they can.” Source
• Spice: Flavors of the Eastern Mediterranean: “And my cookbook of the summer is from Oleana in Boston...” Source
• Against Football: One Fan's Reluctant Manifesto: “Steve Almond's football book will make fans angry. The question is: can you listen to an argument when you don't like where it's leading?” Source
• The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas: “Michael Schrage has written a book about innovation via 5x5, one that people will be referring to a decade now. Recommended for urgent pre-order.” Source
• Dunn's Conundrum: “If you want to understand how the NSA thinks, be sure to dig out a copy of Dunn's Conundrum. Funny and probably true.” Source
• Foundry: “Foundry is a thriller about semiconductors. Fast-moving and classic Peper... All highly recommended.” Source
• When H.A.R.L.I.E. Was One: “When H.A.R.L.I.E. Was One is the very first novel I read about AI... it will make you think... All highly recommended.” Source
• The Ministry for the Future: “The Ministry for the Future is heartbreaking and life-changing. Every human should be offered a copy and encouraged to read it.” Source
• The Very Nice Box: “The Very Nice Box helps us think about workplace roles (with some marketing and design as a bonus)... All highly recommended.” Source
• The Last Policeman: “The Last Policeman is fabulous metaphor and a great way to get clear about how you'd like to spend tomorrow. All highly recommended.” Source
• The Return: Fathers, Sons, and the Land in Between: “The Return, by Hisham Matar. A beautiful and heartrending memoir of the costs and survival of a tyrant.” Source
• It can't happen here, a novel: “It Can't Happen Here, by Sinclair Lewis. The consequences of demagoguery.” Source
• Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age: “Learning to Love Midlife, by Chip Conley. A powerful and optimistic call from a dear friend.” Source
• Nasty, Brutish, and Short: Adventures in Philosophy with Kids: “Nasty, Brutish and Short, is the most accessible and fun book on philosophy you'll encounter this year.” Source
• King: A Life: “King: A Life, is a clear and direct biography of one of our greatest citizens.” Source
• Nothing Is Missing: A Memoir of Living Boldly: “My friend Nicole has written a provocative, funny and honest memoir. Nothing Is Missing: A Memoir of Living Boldly.” Source
• Possibilities: “Herbie Hancock's autobiography is worthwhile even if you're not a jazz fan. An honest look at a creative's journey.” Source
• Misbelief: What Makes Rational People Believe Irrational Things: “Dan Ariely's book Misbelief is a must-listen for anyone trying to understand how social dynamics are changing the way some people see the world.” Source
• Kafka on the Shore: “Years later, Kafka on the Shore remains one of my favorite all-time audiobooks. It's an extraordinary story, beautifully told.” Source
• Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect: “A handful of new books from friends and colleagues I'm happy to recommend. Unreasonable Hospitality, taking service to a whole new level, by Will Guidara.” Source
• The Making of Her: “The Making of Her, a breathtaking story by bestselling author Bernadette Jiwa.” Source
• Chokepoint Capitalism: How Big Tech and Big Content Captured Creative Labor Markets and How We'll Win Them Back: “Chokepoint Capitalism, about creativity and monopoly, by Rebecca Giblin and Cory Doctorow.” Source
• Put Your Ass Where Your Heart Wants to Be: “Put Your Ass Where Your Heart Wants to Be, essential insight for creators from Steve Pressfield.” Source
• Survival of the Richest: Escape Fantasies of the Tech Billionaires: “Survival of the Richest, a scary, true and unsettling look at what happens when money causes people to lose their humanity, by Doug Rushkoff.” Source
• The Wizard and the Prophet: “This is my book of the year... Mann has given us a deeply researched narrative, a book that will change the way you see just about everything in the natural world and its relationship with humanity.” Source
• Digital Body Language: How to Build Trust and Connection, No Matter the Distance: “Erica Dhawan's book on digital body language just arrived, and it's a salve for exhausted Zoom users (all of us).” Source
• The Big Picture: How to Use Data Visualization to Make Better Decisions--Faster: “Steve Wexler's new book on data visualizations, charts and graphs is worth checking out when it ships next week.” Source
• Gödel, Escher, Bach: “Before meta was cool, Douglas Hofstadter won a Pulitzer Prize for this intricately created examination of math, art and music.” Source
• The Red Queen: Sex and the Evolution of Human Nature: “There are a ton of very cool books on evolutionary theory and this one is particularly good.” Source
• Knocking on Heaven's Door: How Physics and Scientific Thinking Illuminate the Universe and the Modern World: “Lisa Randall's explanation of physics will change the way you look at the world.” Source
• The Beginning of Infinity: “After you read Randall, this book will take those ideas and expand them. A lot.” Source
• Impro: Improvisation and the Theatre: “This book transformed the way I saw human interaction, and had a significant impact in the creation of This is Marketing.” Source
• The Wind's Twelve Quarters: “A short story from Ursula LeGuin that you will never forget.” Source
• Debt: The First 5,000 Years: “The most fascinating book I've read all year is Debt, by David Graeber. (The audio is highly recommended).” Source
• The Jazz of Physics: The Secret Link Between Music and the Structure of the Universe: “The Jazz of Physics: A great book, even (especially) for people who think they don't like either.” Source
• When Things Fall Apart: “Each of Pema's books is special, and the audio books in particular. This is a fine place to start.” Source
• Beginner's Pluck: Build Your Life of Purpose and Impact Now: “Book list, Fall 2019: Beginner's Pluck by Liz Forkin Bohannon” Source
• Stillness Is the Key: “Book list, Fall 2019: Stillness is the Key by Ryan Holiday” Source
• Manifesto for a Moral Revolution: “Today, the new book from Jacqueline Novogratz arrives. Manifesto for a Moral Revolution is brave, personal and audacious. This is an important book, now more than ever.” Source
• The Power Broker: Robert Moses and the Fall of New York: “Book list, Fall 2019: The Power Broker (audio) by Robert Caro” Source
• You Are Awesome: How to Navigate Change, Wrestle with Failure, and Live an Intentional Life: “Book list, Fall 2019: You Are Awesome by Neil Pasricha” Source
• Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience: “Book list, Fall 2019: Ignore Your Customers and They'll Go Away by Micah Solomon” Source
• Super Thinking: The Big Book of Mental Models: “Book list, Fall 2019: Super Thinking by Weinberg and McCann” Source
• The Diversity Bonus: How Great Teams Pay Off in the Knowledge Economy: “Book list, Fall 2019: The Diversity Bonus by Scott Page” Source
• Living Bread: Tradition and Innovation in Artisan Bread Making: “Book list, Fall 2019: Living Bread by Daniel Leader” Source
• Poilâne: The Secrets of the World-Famous Bread Bakery: “Book list, Fall 2019: Poilane by Apollonia Poilane” Source
• Nothing Fancy: Unfussy Food for Having People Over: “Book list, Fall 2019: Nothing Fancy by Alison Roman” Source
• A Culture of Fact: England, 1550-1720: “Book list, Fall 2019: A Culture of Fact by Barbara Shapiro” Source
• The Entrepreneurial State: Debunking Public vs. Private Sector Myths: “Book list, Fall 2019: The Entrepreneurial State by Mariana Mazzucato” Source
• She Came to Slay: The Life and Times of Harriet Tubman: “Book list, Fall 2019: She Came to Slay by Erica Armstrong Dunbar” Source
• The Gift: Creativity and the Artist in the Modern World: “Lewis Hyde, author of the seminal The Gift, only writes a book a decade.” Source
• 99% True: Tales of an Almost National Bestseller: “Paul McGowan, entrepreneurial wizard and quite a ruckus maker, has turned his autobiography into a bestseller. It's called 99% True. A great title, and a rollicking ride.” Source
• 100 Side Hustles: Unexpected Ideas for Making Extra Money Without Quitting Your Day Job: “Chris Guillebeau generous as always, shares 100 Side Hustles.” Source
• Endeavor: Cultivate Excellence While Making a Difference: “Scott Perry on our journey: Endeavor.” Source
• Start Here Now: An Open-Hearted Guide to the Path and Practice of Meditation: “Susan Piver to the rescue with: Start Here Now.” Source
• Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business: “Tiffani Bova has written a smart book about smart decisions. Growth IQ.” Source
• The Art of Gathering: How We Meet and Why It Matters: “The Art of Gathering, by Priya Parker. A long overdue and urgent manifesto for anyone who has the temerity (and generosity) to organize the time and energy of a team in order to call a meeting.” Source
• The Artist's Journey: The Wake of the Hero's Journey and the Lifelong Pursuit of Meaning: “The Artist's Journey, the latest from Steve Pressfield, an essential compass, road map and kick in the pants.” Source
• Eat Their Lunch: Winning Customers Away from Your Competition: “Books worth reading... Coming soon, the much anticipated Eat Their Lunch from Anthony Iannarino.” Source
• Full House: The Spread of Excellence from Plato to Darwin: “Full House, twenty years old, from Stephen Jay Gould, about variation, evolution and of course, Ted Williams.” Source
• The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last: “Tom Peters' latest: The Excellence Dividend, is classic Tom on every page.” Source
• Chasing Space: An Astronaut's Story of Grit, Grace, and Second Chances: “Chasing Space, by Leland Melvin is a memoir from a real hero.” Source
• The Heart to Start: Stop Procrastinating & Start Creating: “The Heart to Start is solid advice from David Kadavy. It's not too late.” Source
• Fresh India: 130 Quick, Easy, and Delicious Vegetarian Recipes for Every Day: “Fresh India, by Meera Sodha, is the book I'm cooking from the most lately.” Source
• The Four Steps to the Epiphany: “Here are more than twenty books you might want to read at work today. You and ten co-workers reading together... it might change everything: Four Steps to the Epiphany” Source
• Body of Work: Finding the Thread That Ties Your Story Together: “Here are more than twenty books you might want to read at work today... Body of Work” Source
• Self-Reliance and Other Essays: “Here are more than twenty books you might want to read at work today... On Self Reliance” Source
• The Coaching Habit: “The Coaching Habit is a modern classic.” Source
• The Flavor Equation: The Science of Great Cooking Explained in More Than 100 Essential Recipes: “The Flavor Equation is a terrific cookbook and also a useful inquiry into taste.” Source
• Software Project Survival Guide: “Here are more than twenty books you might want to read at work today... Software Project Survival Guide” Source
• The Mythical Man-Month: “Here are more than twenty books you might want to read at work today... The Mythical Man Month” Source
• The Mesh: Why the Future of Business Is Sharing: “Gansky has written the most insightful book about new economy business models since The Long Tail.” Source
• Rocket Surgery Made Easy: “Here are more than twenty books you might want to read at work today... Rocket Surgery Made Easy” Source
• To Sell Is Human: The Surprising Truth About Moving Others: “Here are more than twenty books you might want to read at work today... To Sell is Human” Source
• The Art of Work: A Proven Path to Discovering What You Were Meant to Do: “Here are more than twenty books you might want to read at work today... The Art of Work” Source
• Hunch: Turn Your Everyday Insights into the Next Big Thing: “The insightful Bernadette Jiwa's new book is on sale today. I highly recommend all of the books she's written.” Source
• Whiplash: How to Survive Our Faster Future: “Joi Ito and Jeff Howe have a new book called Whiplash... This is a big think, well worth a deep dive.” Source
• Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force: “Here are more than twenty books you might want to read at work today... Creating Customer Evangelists” Source
• The Tom Peters Seminar: Crazy Times Call for Crazy Organizations: “Books I come back to again and again. I hand them out like Halloween candy to colleagues... Classics in our field, in fact.” Source
• Tribe of Mentors: “Here are more than twenty books you might want to read at work today... Tribe of Mentors” Source
• Start with Why: “In the category of books I wish I'd read earlier in my career, I'd list: ... Start With Why” Source
• Resonate: Present Visual Stories that Transform Audiences: “Here are more than twenty books you might want to read at work today... Resonate” Source
• Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity: “Here are more than twenty books you might want to read at work today... Web Analytics 2.0” Source
• Persuadable: How Great Leaders Change Their Minds to Change the World: “Today's the day that bestselling author Al Pittampalli's book, Persuadable, launches. His new book is a big deal, a research-based...” Source
• Why David Sometimes Wins: Leadership, Organization, and Strategy in the California Farm Worker Movement: “In the category of books I wish I'd read earlier in my career, I'd list: ... Why David Sometimes Wins” Source
• Don't Make Me Think, Revisited: “In the category of books I wish I'd read earlier in my career, I'd list: ... Don't Make Me Think” Source
• Marketing Myopia: “In the category of books I wish I'd read earlier in my career, I'd list: ... Marketing Myopia” Source
• The Goal: “In the category of books I wish I'd read earlier in my career, I'd list: ... The Goal” Source
• Misbehaving: The Making of Behavioral Economics: “In the category of books I wish I'd read earlier in my career, I'd list: ... Misbehaving” Source
• Before & After: How to Design Cool Stuff: “In the category of books I wish I'd read earlier in my career, I'd list: ... How to Design Cool Stuff” Source
• The Shipwrecked Mind: On Political Reaction: “In the category of books I wish I'd read earlier in my career, I'd list: ... The Shipwrecked Mind” Source
• The Book of est: “Filed under thinking better: Getting Unstuck, Start Here Now, Book of est, Fail, Fail Again...” Source
• Fail, Fail Again, Fail Better: Wise Advice for Leaning into the Unknown: “Filed under thinking better: Getting Unstuck, Start Here Now, Book of est, Fail, Fail Again...” Source
• Bizarro Heroes: “For a much needed laugh, not just a smile, but many laughs: Bizarro and The Far Side” Source
• The Complete Far Side: 1980-1994: “For a much needed laugh, not just a smile, but many laughs: Bizarro and The Far Side (jumbo paperback set)” Source
• The Knowledge: A Too Close to True Novel: “The Knowledge, Steve Pressfield's new book, is put together like a Swiss watch... I am walking around the house, unable to put it down.” Source
• Pivot: The Only Move That Matters Is Your Next One: “Jenny Blake wants to help you manage your career.” Source
• Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways: “Bill Taylor will help you manage your organization's future.” Source
• Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols: “Nancy Duarte will help you think differently about the way you communicate.” Source
• The Windup Girl: “Novels: The Windup Girl and Pattern Recognition are chock full of images and ideas that will stick with you for months.” Source
• Give First: The Power of Mentorship: “His books have always been inspiring and useful, but his new book takes it to a higher level.” Source
• What Is Real?: The Unfinished Quest for the Meaning of Quantum Physics: “It's thrilling and highly recommended.” Source
• More Everything Forever: AI Overlords, Space Empires, and Silicon Valley's Crusade to Control the Fate of Humanity: “That led me to his new book, an articulate and well-reasoned takedown of the absurdity of Mars missions, transhumanism and a sterile AI future.” Source
• Recoding America: Why Government Is Failing in the Digital Age and How We Can Do Better: “Recoding America by Jen Pahlka is important, timely and worth the read... the book is powerful and persuasive.” Source
• Validation: How the Skill Set That Revolutionized Psychology Will Transform Your Relationships, Increase Your Influence, and Change Your Life: “Validation is a quick read, and it highlights a simple truth about almost everyone: it helps to be seen.” Source
• Wrong: How Media, Politics, and Identity Drive Our Appetite for Misinformation: “My friend Dannagal Young has written a profound book about persuasion, systems and media.” Source
• A Beautifully Foolish Endeavor: “Hank Green has written a two-book series about social media, alien intelligence and peer dynamics. I listened to the second book without realizing it was a sequel, and that's the way I recommend you try it out.” Source
• Hum: “Helen Philips delivers a near-future AI novel that will give you a new way to think about what we're building and who we are becoming.” Source
• Abundant Ever After: Tools for Creating a Life of Prosperity and Ease: “Cathy Heller's new book is out in a week or so, and like Cathy, it's honest, moving and generous.” Source
• Professional Troublemaker: The Fear-Fighter Manual: “Luvvie Ajayi Jones has written a breakthrough book about dancing with imposter syndrome that's also vulnerable and funny.” Source
• Lulu Is a Rhinoceros: “Lulu is a Rhinoceros is a new modern classic for kids.” Source
• The Curse of Pietro Houdini: “The Curse of Pietro Houdini is lyrical, gripping and memorable.” Source
• Analogia: The Emergence of Technology Beyond Programmable Control: “George Dyson's book Analogia has been on this list before, but it's worth repeating.” Source
• Bandwidth: “The Analog series from Eliot Peper is simply terrific science fiction from the (very) near future. I loved all three.” Source
• Creating Room to Read: A Story of Hope in the Battle for Global Literacy: “The ideas in these books and books like these really resonate with me. I find myself hearing the authors' voices as I go about my day.” Source
• Tomorrow, and Tomorrow, and Tomorrow: “Tomorrow and Tomorrow and Tomorrow is a magical romp, a heartbreaking love story and a ton of fun.” Source
• All the Birds in the Sky: “All the Birds in the Sky is poignant, fun and it will make you think. A lot.” Source
• The Power of Regret: How Looking Backward Moves Us Forward: “Authors and ideas for the long haul. Classics in our field, in fact... Every one of these authors is the real deal.” Source
• Story Driven: You Don't Need to Compete When You Know Who You Are: “Authors and ideas for the long haul. Classics in our field, in fact... Every one of these authors is the real deal.” Source
• The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand: “Authors and ideas for the long haul. Classics in our field, in fact... Every one of these authors is the real deal.” Source
• Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History: “Authors and ideas for the long haul. Classics in our field, in fact... Every one of these authors is the real deal.” Source
• Ignore Everybody: And 39 Other Keys to Creativity: “Hugh MacLeod's new book on creativity is out today. It's brilliant, and if you're willing to be pushed, it will push you.” Source
• Remarkable Retail: How to Win and Keep Customers in the Age of Disruption: “Retail truth-speaker Steve Dennis debuts with a definitive book about the future of stores. Remarkable Retail is prescient and practical.” Source
• Veil: “Veil is about collapse, redemption and heroes. As always, his near-future science fiction will stick with you.” Source
• Economics in Two Lessons: Why Markets Work So Well, and Why They Can Fail So Badly: “Economics in Two Lessons is a thoughtful rebuttal of most of what we think we know about how markets work.” Source
• The Quantum Thief: “I read The Quantum Thief a few months ago, and it's still resonating with me.” Source
• Dining In: Highly Cookable Recipes: “Cookbooks from Alison Roman (easy crowd pleasers) and Chad Robertson (patient bread).” Source
• Tartine Bread: “Cookbooks from Alison Roman (easy crowd pleasers) and Chad Robertson (patient bread).” Source
• Fanocracy: Turning Fans into Customers and Customers into Fans: “Fanocracy is a handbook and guide for anyone seeking to build a tribal brand in our modern media culture.” Source
• Exhalation: “And I loved Ted Chiang's Exhalation, a book of short stories.” Source
• Lost and Wanted: “PS Just finished Lost and Wanted. A haunting novel, with physics. Recommended.” Source
• The Master Switch: “If you care about the details, it's worth reading this classic from Tim Wu.” Source
• The Punch Escrow: “Also, mostly unrelated, two fun novels for the fall: The Punch Escrow and After On. Rollicking tech pop-culture...” Source
• Collapse: “Jared Diamond makes the story real in his brilliant article and book.” Source
• Irresistible: “(Thanks to Adam Alter's urgent and powerful new book).” Source
• Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism: “[A surprising book on this topic, worth a read.]” Source
• The Only Investment Guide You'll Ever Need: “Andrew Tobias has written a book that might just change your net worth... He is also a gifted writer, funny and dead on correct in his analysis. Highly recommended.” Source
• The Inevitable: “Kevin Kelly is the most erudite, original and prophetic futurist of our time... If you hope to be working, producing value or merely alive in ten years, his new book (out in June) is essential.” Source
• TED Talks: The Official TED Guide to Public Speaking: “Chris Anderson's much awaited book on TED Talks comes out. I've just finished reading it, and it's well worth a pre-order.” Source
• Meaningful: The Story of Ideas That Fly: “Bernadette Jiwa's brilliant new book is out this week.” Source
• Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck: “Rethinking your career.” Source
• The Utopia of Rules: On Technology, Stupidity, and the Secret Joys of Bureaucracy: “And worth thinking hard about: two brilliant social histories by David Graeber. Debt and Bureaucracy.” Source
• The Gifts of Imperfection: “Order a book that, in January, when it's quieter, will make some serious change... Consider Steve Pressfield, Brene Brown...” Source
• The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life: “Chris Guillebeau's new book is a pleasure to read.” Source
• SPIN Selling: “And here are two insightful books on b2b consultative selling, one a classic, one new.” Source
• Same Side Selling: A Radical Approach to Break Through Sales Barriers: “And here are two insightful books on b2b consultative selling, one a classic, one new.” Source
• Darwin's Dangerous Idea: “A few (like The Red Queen and Darwin's Dangerous Idea) were profound in their eloquence and implications.” Source
• Enchantment: The Art of Changing Hearts, Minds, and Actions: “Worth considering, three to pre-order... Guy Kawasaki's beautifully titled book Enchantment.” Source
• Quality Is Free: The Art of Making Quality Certain: “Philip Crosby wrote a seminal book (Quality is Free) in which he argued that it's cheaper to build things right the first time than it is to fix them later.” Source
• After On: A Novel of Silicon Valley: “Also, mostly unrelated, two fun novels for the fall: The Punch Escrow and After On. Rollicking tech pop-culture...” Source
• Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity: “Doug Rushkoff's book isn't out until March, but I was lucky enough to read a galley. Worth pre-ordering.” Source
• The Crossroads of Should and Must: Find and Follow Your Passion: “A beautiful book about art and meaning.” Source
• Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately: “A different kind of management tome.” Source
• Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.: “Mitch Joel is a generous and perceptive blogger... He has a new book. You should buy it.” Source
• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly: “David Meerman Scott writes an essential blog, daily. His book is a classic. You should buy it.” Source
• The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe: “Tom Asacker writes a very thoughtful blog about marketing... He has a new book. You should buy it, too.” Source
• True Believers: “I'm really enjoying Kurt Andersen's new book. It's always a treat when he publishes something.” Source
• Bird by Bird: “Anne Lamott relates an image from a friend in her great book on writing, Bird by Bird.” Source
• Evil Plans: Having Fun on the Road to World Domination: “Hugh MacLeod's new book is out this week. Once again, it will shatter your status quo. Possibly beyond repair.” Source
• Presentation Zen: Simple Ideas on Presentation Design and Delivery: “(Easy to recommend books from Nancy Duarte and Garr Reynolds too)” Source
• The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World: “And Chris Guillebeau's new book turns this simple idea into a plan for life.” Source
• The Cheese Monkeys: A Novel in Two Semesters: “The world's most famous book cover designer is also a killer novelist, writing about the prosaic world of advertising and art. The original is extraordinary.” Source
• The Learners: “I just discovered that there was a sequel. I loved it and was moved by it. Thanks Chip.” Source
• Cognitive Surplus: Creativity and Generosity in a Connected Age: “I had a chance to read Clay's new book a few months ago. No surprise: it's pure gold, unalloyed insight about the state of media and the world.” Source
• Sinus Relief Now: The Ground-Breaking 5-Step Program for Sinus, Allergy, and Asthma Sufferers: “This book is the single best one on the topic. It's smart and practical.” Source
• The Boy Who Harnessed the Wind: Creating Currents of Electricity and Hope: “PS an inspiring new book came out today.” Source
• Hot, Flat, and Crowded: “Tom Friedman's new book is already #1, and deservedly so. Please buy four, three for the skeptics in your life.” Source
• All My Friends Are Superheroes: “Andrew Kaufman's book does the same thing, but in a totally different way, with text that has the same power of a great cartoon.” Source
• Web Analytics: An Hour a Day: “Avinash's new book about web analytics. Someone in your organization should (must) read this. Maybe you?” Source
• Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them: “I liked this book a lot: Clear Blogging... it's worth it. Recommended.” Source
• Whale Season: “Whale Season, which I bought. It's very funny and very good. If you're a Carl Hiassen fan, go for it.” Source
• Designing the Obvious: A Common Sense Approach to Web Application Design: “Robert's new book is worth a look if you design just about anything for just about anyone.” Source
• Blink: “I think you should pre-order this right now... Malcolm Gladwell (he of Tipping Point fame) has done it again. This is a subtle, powerful book.” Source
• A Whack on the Side of the Head: “Here's a partial list, somewhat annotated, of some of the amazing books I had the pleasure to read while working on this book.” Source
• The Wisdom of No Escape: And the Path of Loving-Kindness: “Each of Pema’s books is special, and the audio books in particular.” Source
• Start Where You Are: A Guide to Compassionate Living: “Each of Pema’s books is special, and the audio books in particular.” Source
• Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life: “End-of-summer book roundup... And here's one about famous colleges.” Source
• Do the Work: Overcome Resistance and Get Out of Your Own Way: “Steve Pressfield's new book is available today. It's a prequel, sequel and manifesto-companion to one of the best books I have ever read, The War of Art.” Source
• Anything You Want: “Derek Sivers, founder of CDBaby, has written a brilliant new book. It's a brand new way of thinking about entrepreneurship, as fresh as Rework, but very different.” Source
• Read This Before Our Next Meeting: “Al's now-classic book on meetings is simple, but not easy.” Source
• B: “Mothers with daughters adore this bestselling book by Sarah Kay. It's a little piece of magic. I published it because every time I saw the video, it made me cry.” Source
• The Places That Scare You: A Guide to Fearlessness in Difficult Times: “Each of Pema’s books is special, and the audio books in particular.” Source
• No Time to Lose: A Timely Guide to the Way of the Bodhisattva: “Each of Pema’s books is special, and the audio books in particular.” Source
• Taking the Leap: Freeing Ourselves from Old Habits and Fears: “Each of Pema’s books is special, and the audio books in particular.” Source
• Living Beautifully: With Uncertainty and Change: “Each of Pema’s books is special, and the audio books in particular.” Source
• I Sing the Body Electric!: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Halloween Tree: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• How to Meditate: A Practical Guide to Making Friends with Your Mind: “Each of Pema’s books is special, and the audio books in particular.” Source
• Long After Midnight: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Welcoming the Unwelcome: Wholehearted Living in a Brokenhearted World: “Each of Pema’s books is special, and the audio books in particular.” Source
• Death Is a Lonely Business: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Practicing Peace: “Each of Pema’s books is special, and the audio books in particular.” Source
• The Funny Money Game: “But Andrew Tobias has written a book that might just change your net worth. His advice is simple: spending less is even more valuable than earning more. He is also a gifted writer, funny and dead on correct in his analysis.” Source
• The Toynbee Convector: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Fire and Ice: The Story of Charles Revson, the Man Who Built the Revlon Empire: “But Andrew Tobias has written a book that might just change your net worth. His advice is simple: spending less is even more valuable than earning more. He is also a gifted writer, funny and dead on correct in his analysis.” Source
• Zen in the Art of Writing: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• A Graveyard for Lunatics: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Best Little Boy in the World: “But Andrew Tobias has written a book that might just change your net worth. His advice is simple: spending less is even more valuable than earning more. He is also a gifted writer, funny and dead on correct in his analysis.” Source
• Green Shadows, White Whale: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Invisible Bankers: Everything the Insurance Industry Never Wanted You to Know: “But Andrew Tobias has written a book that might just change your net worth. His advice is simple: spending less is even more valuable than earning more. He is also a gifted writer, funny and dead on correct in his analysis.” Source
• Quicker Than the Eye: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Money Angles: “But Andrew Tobias has written a book that might just change your net worth. His advice is simple: spending less is even more valuable than earning more. He is also a gifted writer, funny and dead on correct in his analysis.” Source
• Auto Insurance Alert!: Why the System Stinks, How to Fix It, and What to Do in the Meantime: “But Andrew Tobias has written a book that might just change your net worth. His advice is simple: spending less is even more valuable than earning more. He is also a gifted writer, funny and dead on correct in his analysis.” Source
• Someone Comes to Town, Someone Leaves Town: “Eastern Standard Tribe is a great introdution to the books of Cory Doctorow. The later stuff is even better, but all of it is thought provoking.” Source
• Information Doesn't Want to Be Free: Laws for the Internet Age: “Eastern Standard Tribe is a great introdution to the books of Cory Doctorow. The later stuff is even better, but all of it is thought provoking.” Source
• A Place So Foreign and Eight More: “Eastern Standard Tribe is a great introdution to the books of Cory Doctorow. The later stuff is even better, but all of it is thought provoking.” Source
• User Interface Design for Programmers: “Joel is the best writer on managing brilliant people that I know of. Hands down.” Source
• Smart and Gets Things Done: Joel Spolsky's Concise Guide to Finding the Best Technical Talent: “Joel is the best writer on managing brilliant people that I know of. Hands down.” Source
• More Joel on Software: “Joel is the best writer on managing brilliant people that I know of. Hands down.” Source
• Driving Blind: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• My Vast Fortune: An Investor's Fiscal Triumphs and Money Misadventures: “But Andrew Tobias has written a book that might just change your net worth. His advice is simple: spending less is even more valuable than earning more. He is also a gifted writer, funny and dead on correct in his analysis.” Source
• With a Little Help: “Eastern Standard Tribe is a great introdution to the books of Cory Doctorow. The later stuff is even better, but all of it is thought provoking.” Source
• From the Dust Returned: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Best Little Boy in the World Grows Up: “But Andrew Tobias has written a book that might just change your net worth. His advice is simple: spending less is even more valuable than earning more. He is also a gifted writer, funny and dead on correct in his analysis.” Source
• One More for the Road: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Let's All Kill Constance: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Rock On: An Office Power Ballad: “From Dan Kennedy’s very funny new book: First of all, before we change anything, is the light bulb really burned out?” Source
• Overclocked: Stories of the Future Present: “Eastern Standard Tribe is a great introdution to the books of Cory Doctorow. The later stuff is even better, but all of it is thought provoking.” Source
• The Cat's Pajamas: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Now and Forever: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Hindsights: The Wisdom and Breakthroughs of Remarkable People: “Guy has written several irrestible books, but this is a great place to start.” Source
• Farewell Summer: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit: “Guy has written several irrestible books, but this is a great place to start.” Source
• We'll Always Have Paris: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Database 101: “Guy has written several irrestible books, but this is a great place to start.” Source
• The Computer Curmudgeon: “Guy has written several irrestible books, but this is a great place to start.” Source
• The Curse of Bigness: Antitrust in the New Gilded Age: “Tim Wu is our best explainer of how, without boundaries, networks always spiral out of control.” Source
• Prelude to Space: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Sands of Mars: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Reach for Tomorrow: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• I Thought It Was Just Me (but it isn't): Making the Journey from "What Will People Think?" to "I Am Enough": “Also, Brene Brown's new book is out. Which is always a special occasion.” Source
• Against the Fall of Night: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Made by Hand: My Adventures in the World of Do-It-Yourself: “Mark Frauenfelder, a leading voice of the post-industrial age, has a new book out today. It's not what you expect, and it provoked quite a few thoughts.” Source
• Expedition to Earth: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Voices from the Net: “Clay is both the erudite professor and the compelling author, a rare combination.” Source
• Tales from the White Hart: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• A Fall of Moondust: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Approval Junkie: Adventures in Caring Too Much: “Faith Salie's new book comes out in a few weeks.” Source
• Tales of Ten Worlds: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Dare to Matter: Your Path to Making a Difference Now: “And Dare to Matter, from Jordan Kassalow, the founder of VisionSpring, is next up.” Source
• Glide Path: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The World's Strongest Librarian: A Memoir of Tourette's, Faith, Strength, and the Power of Family: “His new book (out in May) chronicles his lifelong battle with Tourette's (and I use the word 'battle' carefully). This book is funny and poignant and brave,” Source
• The XYZ Factor: The DoSomething.org Guide to Creating a Culture of Impact: “Here's their new book on a workplace culture that embraces this new posture.” Source
• 2001: A Space Odyssey: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Common as Air: Revolution, Art, and Ownership: “Lewis Hyde’s new book is about the nature of ideas, and how they improve with use.” Source
• The Wind from the Sun: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• How Lucky You Can Be: The Story of Coach Don Meyer: “A friend sent me a copy of a new book about basketball coach Don Meyer.” Source
• Rendezvous with Rama: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Referral Engine: Teaching Your Business to Market Itself: “(John has a new book about this).” Source
• Imperial Earth: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Fountains of Paradise: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Hammer of God: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Pow! Right Between the Eyes: Profiting from the Power of Surprise: “Andy Nulman has a surprising new book out (about surprise and expectation and marketing)” Source
• Bit Literacy: Productivity in the Age of Information and E-mail Overload: “If you haven’t seen Mark Hurst’s new book, you should check it out.” Source
• Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide: “New book: Duct Tape Marketing” Source
• 2010: Odyssey Two: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Difference: The One-Page Method for Reimagining Your Business and Reinventing Your Marketing: “And for a marketing-focused jolt, check out Bernadette Jiwa's new book.” Source
• Make Your Idea Matter: Stand Out with a Better Story: “PS check out my friend Bernadette's new book… another example of generous, stepwise audience building” Source
• Thirst: “I thought it would be worth highlighting the fact that five people who I know have written books about their nonprofit work, or close-to-nonprofit work that mattered and had an impact on me. I’ll read them to you quick. Scott Harrison’s new book is called Thirst. It’s the autobiography of charity: water.” Source
• Stone Age Economics: “One of the books I’ve been thinking a lot about lately is a book called Stone Age Economics by Marshall Sahlins.” Source
• Walk in Their Shoes: “A Walk in Their Shoes, by a leader named Jim Ziolkowski, was about how Jim from a job at GE built an institution that’s in countries around the world, changing the lives of underprivileged kids.” Source
• The Songs of Distant Earth: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• 3001: The Final Odyssey: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Greetings, Carbon-Based Bipeds!: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The War of Art: “The War of Art is one of those books, at least for me when I finally was exposed to it, I said why wasn’t I informed? Why did it take this long for this book to land on my desk?” Source
• Nobody Wants to Read Your Sh*t: “PS Here's a free e-copy of Steven Pressfield's new book. No strings attached, just a chance to share it early.” Source
• Free: The Future of a Radical Price: “Free is the name of Chris's new book, and it's going to be wildly misunderstood and widely argued about.” Source
• 2061: Odyssey Three: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Art of Possibility: “The Art of Possibility, which is very hard to find on audio and is totally worth seeking out.” Source
• Snow Crash: “If you read Snow Crash… It’s such a good book but you can’t give it to someone now. I've tried; it doesn’t work. You have to read it before you’ve been on the internet. Then it changes your mind.” Source
• Midworld: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Outliers: “It’s not surprising that Malcolm Gladwell’s new book has made a splash. All his thought-provoking writing does and deserves to.” Source
• Cachalot: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Nor Crystal Tears: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Setting the Table: “Danny Meyer and Will Guidara have each written fabulous books about hospitality.” Source
• Voyage to the City of the Dead: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The World Until Yesterday: “Every one of Diamond's books is an eye opener.” Source
• Sentenced to Prism: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness: “Also, a new book from Gary Vaynerchuk.” Source
• Drift: How to (accidentally) create a life you don't want: “PS my friend Paige has a new book out. You can read the digital edition for free with password friend.” Source
• The Howling Stones: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Tar-Aiym Krang: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Orphan Star: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Structure of Scientific Revolutions: “Thomas Kuhn, in his brilliant book, The Structure of Scientific Revolutions, talked about what he discovered when he was reading the original Aristotle” Source
• The E-Myth Revisited: “The book The E-Myth Revisited, I disagree with some of the things that are in the book, but The E-Myth Revisited, once again, helps us realize that our job at a smallish company is not to work in the business, it's to work on the business.” Source
• The Selfish Gene: “Well, in Richard Dawkins' book, The Selfish Gene, which is misunderstood by people who haven't read it, he argues” Source
• Shantaram: “As it says in that great book, Shantaram, happiness was invented by marketers who were trying to sell us something.” Source
• Drowning World: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• High Output Management: “Well, high output management by Andy Grove is one of the classics in the field. It might not be the style that you want to adopt, but it's insight into what it is to manage on purpose.” Source
• Quofum: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Time Machine: “Not only did he write the best-selling, most important time machine book of all time, but he invented the idea of the time machine.” Source
• Bloodhype: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• House: “So, the stories of builders, all the way back to Soul of a New Machine by Tracy Kidder or his other book House. These books, these stories… I find these wildly inspiring.” Source
• The End of the Matter: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Adcreep: The Case Against Modern Marketing: “Matthew Bartholomew has written a great book called Ad Creep and in it he talks about a hundred years of advertisers” Source
• For Love of Mother-Not: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Flinx in Flux: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Mid-Flinx: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• How to Destroy Surveillance Capitalism: “If these ideas resonate with you, here's four books that have had a big impact on me. You can get details at akimbo.link… Third is Ending Surveillance Capitalism by Corey Doctorow… these are important books well worth your time.” Source
• Flinx's Folly: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Why Design Matters: Conversations with the World's Most Creative People: “Debbie's got a new book out. You can see it in the show notes. It's all about some of the interviews she's done through the years.” Source
• Sliding Scales: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Word of Mouth Marketing: How Smart Companies Get People Talking: “Foreword by Seth Godin. Afterword by Guy Kawasaki.” Source
• Running from the Deity: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Trouble Magnet: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Flinx Transcendent: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Dirge: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Biz Dev 3.0: Changing Business As We Know It: “Seth Godin (Foreword)” Source
• Strange Music: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Phylogenesis: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Diuturnity's Dawn: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Soul of A New Machine: “So, the stories of builders, all the way back to Soul of a New Machine by Tracy Kidder or his other book House. These books, these stories… I find these wildly inspiring.” Source
• A Call to Arms: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Finite and Infinite Games: “James Carse wrote a fascinating book called finite and infinite games.” Source
• The Spoils of War: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Adventures of Johnny Bunko: “This book, like everything Dan writes, will grab you early and won't let go.” Source
• A Sound of Thunder and Other Stories: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Dandelion Wine: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Carnivores of Light and Darkness: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• What the Dog Saw: “Malcolm Gladwell, the brilliant author of The Tipping Point and Outliers, is out with a new book on October 3rd.” Source
• Into the Thinking Kingdoms: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Fahrenheit 451: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Something Wicked This Way Comes: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• A Triumph of Souls: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The City and the Stars: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Profiles of the Future: An Inquiry into the Limits of the Possible: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Sentinel: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Spellsinger: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Childhood's End: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Sphere: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Airframe: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Hour of the Gate: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Travels: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Day of the Dissonance: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Disclosure: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Moment of the Magician: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Time of the Transference: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Chorus Skating: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Lost and Found: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Jurassic Park: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Paths of the Perambulator: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Prey: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Son of Spellsinger: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• State of Fear: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• From Bacteria to Bach and Back: The Evolution of Minds: “I learned a lot from Daniel Dennett. If you haven't read his books on consciousness, I recommend them.” Source
• The Stainless Steel Rat: “and then I called up Harry Harrison. Harry Harrison wrote The Stainless Steel Rat, but he's most famous for writing the book that inspired the movie Soylent Green.” Source
• The Way of Integrity: Finding the Path to Your True Self: “Her new bestselling book is here” Source
• The Light-Years Beneath My Feet: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Yertle the Turtle and Other Stories: “As always there's insight from the good doctor, Dr. Seuss in Yertle the Turtle.” Source
• The Candle of Distant Earth: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Body, Inc.: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Sum of Her Parts: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Mocking Program: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Man Who Used the Universe: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The I Inside: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Slipt: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Filter Bubble: What the Internet Is Hiding from You: “because as Eli Pariser has pointed out in the filter bubble, collecting a group of people who agree about a point of view, a tribe, if you will, can be very profitable.” Source
• Content and Consciousness: “I learned a lot from Daniel Dennett. If you haven't read his books on consciousness, I recommend them.” Source
• The Human Blend: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Brainstorms: Philosophical Essays on Mind and Psychology: “I learned a lot from Daniel Dennett. If you haven't read his books on consciousness, I recommend them.” Source
• Montezuma Strip: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Intentional Stance: “I learned a lot from Daniel Dennett. If you haven't read his books on consciousness, I recommend them.” Source
• Into the Out Of: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Consciousness Explained: “I learned a lot from Daniel Dennett. If you haven't read his books on consciousness, I recommend them.” Source
• Kinds of Minds: Toward an Understanding of Consciousness: “I learned a lot from Daniel Dennett. If you haven't read his books on consciousness, I recommend them.” Source
• Glory Lane: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• To the Vanishing Point: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Brainchildren: Essays on Designing Minds: “I learned a lot from Daniel Dennett. If you haven't read his books on consciousness, I recommend them.” Source
• Quozl: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Sweet Dreams: Philosophical Obstacles to a Science of Consciousness: “I learned a lot from Daniel Dennett. If you haven't read his books on consciousness, I recommend them.” Source
• Free Agent Nation: The Future of Working for Yourself: “This book, like everything Dan writes, will grab you early and won't let go.” Source
• Cyber Way: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Fool on the Hill: “Matt Ruff writes fun, compelling novels, and this one is far and away his best.” Source
• Sewer, Gas & Electric: The Public Works Trilogy: “Matt Ruff writes fun, compelling novels, and this one is far and away his best.” Source
• Cat-a-lyst: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Set This House in Order: A Romance of Souls: “Matt Ruff writes fun, compelling novels, and this one is far and away his best.” Source
• Time Travel: A History: “James Gleick wrote the definitive book on time travel. And in it, he points out that Wells invented it.” Source
• Codgerspace: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Sports, Jobs, and Taxes: The Economic Impact of Sports Teams and Stadiums: “Here's a quote from the Brookings report, which was included in their book, Sports Jobs and Taxes.” Source
• Greenthieves: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Life Form: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Jed the Dead: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Meme Machine: “And Susan Blackmore followed that up with a book in which she expounded much more detail about the idea of ideas as viruses.” Source
• Parallelities: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Interlopers: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Kingdoms of Light: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Sagramanda: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Oshenerth: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Gone Tomorrow: The Hidden Life of Garbage: “Heather Rogers has written a book about the history of garbage, and one of the things she dug up that's absolutely extraordinary is that the Keep America Beautiful campaign” Source
• Primal Shadows: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Fast Track Photographer: Leverage Your Unique Strengths for a More Successful Photography Business: “Dane Sanders wrote the definitive book on how wedding photographers can level up. He gave away every secret he knew.” Source
• The Deavys: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• With Friends Like These: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Who Needs Enemies?: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Mastering the Art of French Cooking: “In Julia Child's The Art of French Cooking, her recipe for a baguette, which only has three or four ingredients, takes more than eight pages.” Source
• Relic: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Caste: “Isabel Wilkerson's new book Caste does all of those things. It uses language, analogy and history to pull together disparate threads into a coherent, devastating whole.” Source
• Management Mess to Leadership Success: “The inimitable Scott Miller has written his first leadership book, via FranklinCovey: Management Mess.” Source
• Reboot: “Jerry Colonna, the quiet coach of so many successful leaders, has his first book out, publishing tomorrow. It's raw, personal and life-altering. It's called Reboot.” Source
• The True Believer: “The True Believer is a must read. It's dense, it's more than fifty years old, it's an easy read and it's urgently important.” Source
• Zilch: “Years ago, Nancy Lublin wrote a classic about a new kind of non-profit. It's called Zilch.” Source
• A Second Chance: For You, For Me, and For the Rest of Us: “It's a game changer, and I'm confident you'll be glad you took the leap.” Source
• Abundance: “Peter brings an open heart and exhaustive research to this almost-academic book that's a direct answer to the cassandras that would end it all right now...” Source
• Beat the Reaper: “Either you love this stuff or you don't. This one is a find. It starts fast and then speeds up.” Source
• Bullshit Jobs: “Graeber was right that doing a job that feels pointless is enervating.” Source
• Crush It!: “How do you spell exuberance? It starts with a 'v'.” Source
• Daemon: “Hang on to your hats. Rocket-fast modern world science fiction (probably a little too violent, though), with a purpose. Heinlein meets Cory Doctorow.” Source
• David and Goliath: “Is there a better title for a business book? When I heard what he was up to, I was immediately, insanely jealous. I can think of a hundred authors who could have easily written a book with this title, and done a very good job indeed. That's not what Malcolm delivered. He veers off the expected course early on, and never returns. This isn't a book about trying extra hard and defeating the big guys. No, it's a book about culture, about heroism, and about the choices that each of us make.” Source
• The Gift: The Form and Reason for Exchange in Archaic Societies: “Considered by many to be the breakthrough book on the economy of gifts. It's not a fun read, but stuff like this rarely is.” Source
• The Metrognome and Other Stories: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Dealers of Lightning: “And the fact that you don't instantly know why PARC is important is reason enough to read this painstakingly researched yet fast and fun history of the Xerox PARC, the Mac, the Internet and everything.” Source
• Drive: “Getting to the heart of what makes us do our best work.” Source
• End This Depression Now!: “When a Nobel-prize winner delivers a carefully thought out manifesto for change, it's not a screed, it's something to which attention must be paid. You don't have to agree, but you do have to admire his understanding of history and his passion for making things right. Must reading.” Source
• A Case of Need: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Mad Amos: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Ever Since Darwin: Reflections in Natural History: “There are so many wonderful books about evolution, it's difficult to pick one. I picked this one because of the quote I grabbed, but I could have easily picked books by Dan Dennett and Matt Ridley.” Source
• Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States: “Voice is an expression of loyalty. Voice is not merely criticism, it might be the contribution of someone who has the option to walk away but doesn't.” Source
• Frederick Douglass: Prophet of Freedom: “Here are some of the featured authors and their books–all highly recommended:” Source
• How We Decide: “This book will make you think (and then rethink) how decisions get made. Not just how your customers decide, but how you do.” Source
• In the Plex: How Google Thinks, Works, and Shapes Our Lives: “Google is endlessly fascinating, and Steven is a brilliant narrator.” Source
• Influence: “He breaks the elements into little tiny understandable bits” Source
• Just Kids: “The single best Audiobook ever recorded.” Source
• Loving What Is: “Here are some of the featured authors and their books–all highly recommended:” Source
• Steal Like an Artist: “Breezy and fun and yes, scary. Scary because it calls your bluff.” Source
• Getting Things Done: “The depth and breadth of the ideas in this simple deck are extraordinary. Here are some of the featured authors and their books–all highly recommended:” Source
• Eating the Big Fish: “This isn't a book about Japanese food. Instead, it's a thought provoking read about how to think about marketing and how to compete with a major competitor.” Source
• Getting to Yes: “Here's the list of books we'll be using, updated regularly.” Source
• The Terminal Man: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Impossible Places: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Exceptions to Reality: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Hidden Potential: The Science of Achieving Greater Things: “Kindergarten teachers matter more than you think. Chess isn't a talent, it's a learned practice. We're sorting for head starts, not growth. And that's just the first chapter.” Source
• How to Decide: “The best book to teach you decision making” Source
• How Will You Measure Your Life?: “Here are some of the featured authors and their books–all highly recommended:” Source
• Life Is What You Make It: “Honest insight from the son of one of the world's richest men. Peter really understands what it is to find your own way and to live a live worth living.” Source
• Made to Stick: “Of course you've already read this one, but if you haven't, here's your chance.” Source
• Meditations: “Here are some of the featured authors and their books–all highly recommended:” Source
• Mindset: “Here are some of the featured authors and their books–all highly recommended:” Source
• Mountains Beyond Mountains: “Here are some of the featured authors and their books–all highly recommended:” Source
• Poor Economics: “Fact-based, actionable and totally unforgettable insights on the fight to help the poor help themselves.” Source
• Republic, Lost: How Money Corrupts Congress--and a Plan to Stop It: “Can we insist that every politician read this and be quizzed on it?” Source
• Seeing Is Forgetting the Name of the Thing One Sees: “Dense, a little scattered and occasionally riveting, this book may change the way you think about art, forever.” Source
• The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future: “If you liked the Bootstrapper's Bible, this one is a keeper. Side note: in the world of search boxes, Chris' last name is a serious impediment to user adoption. Hard to spell, hard to find, worth it.” Source
• The 4-hour Workweek: “Here are some of the featured authors and their books–all highly recommended:” Source
• The Art of War: “Here are some of the featured authors and their books–all highly recommended:” Source
• The Black Swan: Second Edition: “Taleb makes a compelling case that the predictable events that everyone knew were going to change everything are not predictable at all.” Source
• The Cat in the Hat: “I’d put the Cat in the Hat on this list as well.” Source
• The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature: “If you're trying to get people to buy more stuff, this book will show you how. If you're trying to understand why you buy so much stuff, this book will show you how as well. Good stuff on every page.” Source
• The Innovator's Dilemma: “The modern classic.” Source
• The Rational Optimist: “Another classic in the spirit of Guns, Germs and Steel and What Technology Wants. A fun read, it will cheer you up and help you see things in a new way. What more could you ask for?” Source
• The Snowball: “Here are some of the featured authors and their books–all highly recommended:” Source
• The Wisdom of Insecurity: A Message for an Age of Anxiety: “Here are some of the featured authors and their books–all highly recommended:” Source
• To Kill a Mockingbird: “The characters in To Kill a Mockingbird are unforgettable” Source
• Tools of Titans: “Here are some of the featured authors and their books–all highly recommended:” Source
• Turning Pro: “Here are some of the featured authors and their books–all highly recommended:” Source
• The Last Whole Earth Catalog: Access to Tools: “a timeless reminder of how futile it is to forget the very nature of our finite world.” Source
• Business Model Generation: “Alex Osterwalder is on a roll, and his books are all worth your time and money.” Source
• Dune: “Dune is a fine example of this, as are Asimov's Robot novels.” Source
• Rework: “It's a brand new way of thinking about entrepreneurship, as fresh as Rework, but very different.” Source
• Before & After Graphics for Business: “Not a lot of theory, not a lot of rules, just useful approaches to common problems.” Source
• The Magic of Thinking Big: “More than a self help book (if you're afraid of those, please don't be), and quite vintage, it might open some doors for you. No, strike that. IT WILL open doors.” Source
• Jab, Jab, Jab, Right Hook: “I just finished Gary Vaynerchuk's new book. It comes out next week, and I recommend you spend some time with it.” Source
• Art Is Work: “Milton Glaser does the work. Loudly and with pride and generosity, he has long led the way in thinking about the work and why it matters. This is mostly a portfolio, but the writing here will make you think.” Source
• Binary: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Flavors of Other Worlds: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Awakening the Buddha Within: “There are countless books for Westerners in search of the simple insights of Buddhism. This book is quite detailed and serious.” Source
• Comfortable with Uncertainty: “Here are some of the featured authors and their books–all highly recommended:” Source
• Company: “More subtle, but still classic Barry.” Source
• Courage to Soar: A Body in Motion, a Life in Balance: “Here are some of the featured authors and their books–all highly recommended:” Source
• Data Conscience: Algorithmic Siege on Our Humanity: “Here are some of the featured authors and their books–all highly recommended:” Source
• Devotion: “Here are some of the featured authors and their books–all highly recommended:” Source
• Einstein's God: Conversations About Science and the Human Spirit: “The latest from the amazing Krista Tippett” Source
• Black Elk Speaks: “Here are some of the featured authors and their books–all highly recommended:” Source
• The Great Train Robbery: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Taste of Different Dimensions: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Bad Monkeys: “Matt Ruff writes fun, compelling novels, and this one is far and away his best. It's a little bit of Fight Club, but told in a fascinating locked room interview style. Worth a think (or three).” Source
• Before & After Page Design: “John McWade is absolutely brilliant. This book is terrific and it doesn't even begin to touch the magic of his newsletter. Well worth your time, I promise.” Source
• Colleges That Change Lives: “The more you learn about the industry of marketing colleges, the more skeptical you'll become of the $150,000 famous school degree. Every high school parent in America should read this book.” Source
• Eaters of the Dead: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Reunion: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Call to Action: Secret Formulas to Improve Online Results: “Second, don't wait even one minute before checking out: Call To Action: How to Improve Your Conversion Rate.” Source
• Chip Kidd: Book One: “One guy, one Mac, nothing but tools available to everyone, including you. Chip's a genius, mostly because he has guts.” Source
• Direct Mail Copy That Sells!: “Herschell gives you enough examples to persuade you he's right. And he's funny.” Source
• Enshittification: Why Everything Suddenly Got Worse and What to Do About It: “Which leads to Cory's latest, out soon. When companies run out of inspiration, creativity and innovation, they revert to seeking monopoly.” Source
• Escape from Cubicle Nation: “Quit your job ...or start a new one. Pam Slim will take you by the hand and show you how to make it on your own.” Source
• Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change: “From the Trendhunter guy!” Source
• Frankenstein: “When she wrote Frankenstein, it changed everything. A different style of writing. A different kind of writer. And the use of technology in ways that no one expected and that left a mark.” Source
• Freedom Is Blogging in Your Underwear: “Classic Hugh! And that's saying a lot. Another book that's fast and easy to read but will stick with you.” Source
• Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web: “I don't think the aggressive marketing of Google + is Paul's fault (he's now at Facebook) and this is a must read for anyone who cares about the future of social networks.” Source
• Guerrilla Marketing, 4th Edition: “Here are some of the featured authors and their books–all highly recommended:” Source
• HACKiversity: “Before you go a quarter of a million dollars in debt, it's worth reading Hackiversity, a new book about re-examining what gets learned in college.” Source
• He's Not Lazy: Empowering Your Son to Believe in Himself: “He's Not Lazy is the kind of book that can dramatically transform a relationship for the better, changing lives for the long run. If you have teenagers, I hope you'll get a copy.” Source
• High-Tech, High-Touch Customer Service: “It's hard to imagine an organization with front line employees that won't benefit from the ideas in this book.” Source
• Honest Signals: How They Shape Our World: “Pentland is a professor at MIT, and this is ostensibly a book about some amazing technology he's putting together that quietly measures the interactions people have all day when they're not remembering that the system is watching. What it's actually about, though, is the incredible power of nonverbal communication and tribal hierarchies in the way we interact.” Source
• In Search of Excellence: “Tom Peters has had an impact on your life.” Source
• Indexed: “Jessica makes me think, sometimes a lot.” Source
• Jennifer Government: “What happens when Nike becomes a nation?” Source
• Jim and Casper Go to Church: “In this quick read, the authors visit churches all over the country... to see what makes them tick. What they're really doing, though, is an ethnographic field study of tribal behavior.” Source
• Joel on Software: “Joel is the best writer on managing brilliant people that I know of. Hands down.” Source
• Leadership on the Line: Staying Alive Through the Dangers of Leading: “Scary good. And just plain scary. Worth your time.” Source
• Learning to Labor: How Working Class Kids Get Working Class Jobs: “Ethnographic research from the 1970s that makes and proves a startling thesis: the very structure of school ends up establishing the “us and them” mentality that alienates most students from authority and sets them up to be unhappy wage slaves instead of productive leaders.” Source
• Don't Bite the Hook: Finding Freedom from Anger, Resentment, and Other Destructive Emotions: “This might be my favorite of her many recordings. Hard to find, though” Source
• From the American System to Mass Production, 1800-1932: “This is a powerful book, an extraordinary insight into the change from handmade to factory, from skilled craftsmen to cogs in a system. This really happened, and it happened to our great grandparents. The shifts were mammoth—in one two year period, productivity at a Ford plant went up by more than five times.” Source
• Iconoclast: A Neuroscientist Reveals How to Think Differently: “Berns covers some of the same territory I do, but from a biological point of view. His take is that perception, fear, and networking are the three underlying neurological factors that lead some people to be original thinkers. It was vindicating to read his book just as I finished mine, because his scientific data completely confirms the three pillars that I describe herein.” Source
• Lexicon: “If you can put this book down, you're more disciplined than I am. Fun, thoughtful, perfectly crafted. I'm incredibly jealous.” Source
• Little Brother: “Little Brother moves Cory from the ranks of astoundingly good science fiction author to one-of-a-kind. Your teenagers should read this, so buy two copies so you actually get to read it.” Source
• Lose Your Mind: “Also worth a read: Lose Your Mind, a useful take on creativity.” Source
• Mad Like Tesla: Underdog Inventors and Their Relentless Pursuit of Clean Energy: “From the spellbinding introduction, this one had me.” Source
• Non-Violent Resistance (Satyagraha): “Here are some of the featured authors and their books–all highly recommended:” Source
• On Kings: “As Sahlins and Graeber outline in their extraordinary (and dense) book on Kings, there's often a pattern in the nature of monarchs.” Source
• Life Inc.: How the World Became a Corporation and How to Take It Back: “Doug is at the cutting edge of recognizing the collision between corporate values and human values. Most of this book is fairly pessimistic, and it argues that money has pushed people apart from each other. Harking back to The Gift, his point is that barter and community exchange do more than create commerce.” Source
• Listen First, Sell Later: “Jam packed with big (and little) ideas about selling and making things happen.” Source
• Congo: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Timeline: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Odds On: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Patrimony: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Man on Wire: “Petit is an artist, someone living an adventure through his actions. His life is a gift to us, and this book, as much as the movie, will encourage and provoke you.” Source
• No Impact Man: “It's finally here. The chronicle of a year-long experiment that will make you really think about your footprint on the planet.” Source
• Open Wide the Freedom Gates: “Here are some of the featured authors and their books–all highly recommended:” Source
• Pathologies of Power: Health, Human Rights, and the New War on the Poor: “Here are some of the featured authors and their books–all highly recommended:” Source
• Peace Is Every Step: The Path of Mindfulness in Everyday Life: “This is not a book about religion. It's about seeing things as they are and finding things interesting instead of threatening. In world without saber-tooth tigers, this turns out to be a productive approach.” Source
• Radio Shangri-La: “Lisa Napoli's heartwarming, insightful and eye-opening journey to the other end of the world. The first chapter alone is worth the price.” Source
• Redemption: The Myth of Pet Overpopulation and the No Kill Revolution in America: “A gripping story, told by an iconoclast determined to make a difference.” Source
• Replay: “I think of this book a lot, even more than a year after reading it.” Source
• Reunion: Leadership and the Longing to Belong: “Here are some of the featured authors and their books–all highly recommended:” Source
• Robopocalypse: “If Michael Crichton and Isaac Asimov had a pulse-racing baby book, this is what it would be. Old school, and proud of it.” Source
• Schooling in Capitalist America: “Thirty years old and loaded with accurate predictions about the future (and facts about our past).” Source
• Six Pixels of Separation: “Mitch Joel brings it home. Direct and clear advice about how new media changes your brand forever.” Source
• Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere: “The power of the world economy to impact just about everything.” Source
• Startup Communities: Building an Entrepreneurial Ecosystem in Your City: “Here are some of the featured authors and their books–all highly recommended:” Source
• Syrup: “Funny, thrilling, fast moving and about brand marketing and office politics. What more could you hope for in a novel?” Source
• The American Myth of Success: From Horatio Alger to Norman Vincent Peale: “The evolution of our culture as seen through self-improvment books. Weiss starts around the Civil War and goes up to the 1950s. What we read reflected who we were and where we were going.” Source
• The Art of the Idea: “John takes you on a word/picture journey that might, just might, change the way you think about ideas. It worked on me.” Source
• The Best of Guerrilla Marketing: Guerrilla Marketing Remix: “Before you spend a dollar on advertising, and before you hire a consultant, and before you give up on the tactics of local marketing, please read and digest and absorb this book. The tip of the Guerrilla iceberg.” Source
• The Big Sort: Why the Clustering of Like-Minded America Is Tearing Us Apart: “Bill's key argument is that people choose to move to neighborhoods that vote and think the way they do. This is a logical outgrowth of the theories in The Lonely Crowd.” Source
• The Brand You 50: “Here are some of the featured authors and their books–all highly recommended:” Source
• The Elements of Typographic Style: “Considered by many to be the bible...” Source
• The Essays of Warren Buffett: “Here are some of the featured authors and their books–all highly recommended:” Source
• The Essential Gandhi: “Here are some of the featured authors and their books–all highly recommended:” Source
• Value Proposition Design: How to Create Products and Services Customers Want: “Alex Osterwalder is on a roll, and his books are all worth your time and money.” Source
• Slide:ology: The Art and Science of Creating Great Presentations: “Do you spend more time and money on your suit than on the design of your slides? Shame on you. Another classic” Source
• The Communist Manifesto: “This book isn't about what you think it's about. And it's certainly not about the USSR. The key argument here is that small experiments in communism don't work, because they are corrupted by the temptation to defect and engage in trade with neighbors that exploit their workers (so you can benefit). Only worldwide revolution and grabbed power by farmers and factory workers can upend the unfair bargain that kings and capitalists have put in place. At one profound level they are right: as long as the workers don't own the means of production, the exchange will be inherently unfair. A lot of what they pessimistically predicted has occurred to the workers at the bottom of the ladder.” Source
• Generation Carbon: It's Time to Start: A Carbon Almanac for Kids: “I’m gobsmacked by how powerful and beautiful their work is. I hope you’ll share it.” Source
• The Anti-Resume Revolution Source
• The Legend of Bagger Vance: “Let me clear: I don't play golf. Doesn't matter. This book pushes you hard about what it means to be true.” Source
• The Liminal People: “Fast-moving science fiction, reminding me a little of a good Twilight Zone episode. A little bogged down in parts, but worth the ride.” Source
• The Little Big Things: 163 Ways to Pursue Excellence: “And what a great title! Tom is a daily habit for me, and has been for twenty-five (gasp!) years. This is the guy who invented all of it. His latest is a whirlwind tour of some of his biggest and best.” Source
• The Men Who Would Be King: An Almost Epic Tale of Moguls, Movies, and a Company Called DreamWorks: “What happens when you have an ego, an ego, an ego and no business plan. Fascinating inside-baseball read of the movie business.” Source
• The Mind and Society, Volume I: “Here are some of the featured authors and their books–all highly recommended:” Source
• The On-Purpose Person: “worth way more than it costs” Source
• The Peter Principle: “Dr. Laurence Peter understood the promise and peril of bureaucracy better than most.” Source
• The Profession: “Steve Pressfield's brand new thriller, just out. You'll lose sleep finishing this one.” Source
• The Ramen King and I: “Funny, poignant and apparently true. I couldn't put this one down. (and there's even marketing in it).” Source
• The Score: How to Stop Playing Somebody Else's Game: “His book is wide, deep, and unforgettable. (It also includes riffs on yoyos and fly fishing.)” Source
• The Space Merchants: “This book is a winner, even though it's fifty years old. A sparkling combination of marketing, futurism and space opera drama. It stuck with me for months.” Source
• The Trap: Selling Out to Stay Afloat in Winner-Take-All America: “A stunning indictment, very well researched, that shows how badly commodity workers are being hammered. If you're average, you're toast.” Source
• Theory of Games and Economic Behavior: “Here are some of the featured authors and their books–all highly recommended:” Source
• Thinking in Systems: A Primer: “The extraordinary classic” Source
• Thx Thx Thx: Thank Goodness for Everything: “Leah's clever and short meditations on the little things that add up to the big ones.” Source
• Today We Are Rich: Harnessing the Power of Total Confidence: “A personal, autobiographical look at the power of positive thought and generosity in business. Tim has lived it.” Source
• Too Big to Know: “A breathtaking review of what it means to be in a world that's powered by connection.” Source
• Tour:Smart: And Break the Band: “One of the best books on the logistics and strategy of street, local and band marketing.” Source
• Trust Agents: “Chris Brogan's new bestseller. Chris follows his own advice, which is rare, and succeeds at it, which is rarer still...” Source
• Typography Essentials: 100 Design Principles for Working with Type: “Ina knows what she's talking about.” Source
• Upbeat: Cultivating the Right Attitude to Thrive in Tough Times: “New marketing and new business thinking for those open to hearing it. Rajesh is consistently generous with his wisdom.” Source
• Weapons of Mass Instruction: “I end up recommending this book to parents again and again. It will transform the way you think of schooling.” Source
• Your Child in the Balance: “Written by a friend of mine, a thoughtful look at child psychiatry.” Source
• The Managed Heart: Commercialization of Human Feeling: “Hochschild was given significant access to stewardesses working at Delta Airlines in the 1960s. She chronicles the deadening pain they felt as they were forced to bring cheerfulness and emotion to work each day. I fundamentally disagree with her conclusion (that doing emotional labor is painful, not a privilege), but her work was considered a breakthrough at the time.” Source
• The Power Elite: “The first book to dive deep into the privileged class of American corporations and politics (largely the same group). Mills makes an overwhelming case that there was a caste system running our country, our schools, and our corporations. The vestiges still remain, but it's changing, in some places faster than others.” Source
• The Rise of the Creative Class: “Richard has been in the forefront of doing scholarly work on how the workers who do own the means of production are changing our economy. Their decisions—from where they live to what they do—change the art created in our system and thus our lives as well.” Source
• The Thrill of the Grill: “I learned more about cooking from Chris and this book than just about any other cookbook. (Salt! Pepper! Hey, it matters). Every time a backyard chef closes the top of his grill while cooking, a sous chef in heaven loses his wings. Just don't, please.” Source
• The Ten Faces of Innovation: “Ideo lays it out for us.” Source
• The Only Other Investment Guide You'll Ever Need: “Working with money (personal and corporate) is an emotional battle first.” Source
• The Lonely Crowd: “This is the best-selling sociology book ever, apparently. The key argument is that “fitting in” to a large group is a relatively new phenomenon, and it has changed the way human beings interact.” Source
• I'm Feeling Lucky: The Confessions of Google Employee Number 59: “I can't get this one out of my head. It's not just an inside look at Google, it's an astonishingly honest take on what it is to be a cog, a sheep, a follower in a company filled with leaders. I wanted to shake Doug and push him to go fail, to do something, loudly.” Source
• Incognito: “At a conference I recently attended, David talked about his work. It's all anyone discussed for the next two days. This book will help you understand the meat/electricity/chemicals you're carrying around inside your head better than you ever have before.” Source
• The Better Angels of Our Nature: “I heard Steve Pinker present on this book. He stood for 45 minutes and spoke... not in words, or even sentences, but in complete paragraphs, with no notes. The subject matter is important, but far more interesting is his eloquence and the erudite nature of his argument. It's rare to see someone who knows his stuff as well and isn't afraid to share his insight.” Source
• Developing the Qualities of Success: “Designed to be repeated, put it in your car on autorepeat. A classic” Source
• Freedom™: “The sequel to Daemon. Like most sci-fi sequels, more talking, less action. But in this case, it might be worth it. Helps you think a bit about the relentless need that Wall Street has for growth and the frailty of our system.” Source
• From So Simple a Beginning: The Four Great Books of Charles Darwin: “There are a thousand great books about evolution, but I picked the originals. Evolution doesn't care a bit about whether or not you believe in it. It's like gravity. It's there, it's a law, it's true, get used to it. The lesson of Darwin's life, though, his profound impact on the world on the basis of an idea that spread--this has inspired me to rethink change, to rethink influence and to rethink the responsibility each of us has to move the conversation forward.” Source
• Makers: “Cory's back, and this sprawling, compelling science fiction romp is even more than you might expect. He is a worthy successor to Robert Heinlein, and when I read his ideas about bottom up innovation, crowdsourcing and the new economy, they have even more power in fiction than they do in the stuff I often read. I cried a little at the end.” Source
• One for the Road: Drunk Driving since 1900: “You know what they invented right after they invented cars? Drunk driving. This is a surprisingly gripping book for an academic treatise. It helps you understand the machinations of politics, industry and how society just can't let go of the status quo, even when lives are at stake.” Source
• See You at the Top: “I couldn't decide between this book and "Secrets of Closing the Sale". I'm not sure it really matters, since you'll end up reading both. You know, I have zero patience for people who look down on self-help books... the good ones, anyway. That's like an athlete deploring people who train for the marathon. There were many many years when I was beat up, toast, ended, no rope left. And the only thing that kept me from quitting and getting a job as a bank teller were the tapes that Zig did.” Source
• The Ground Truth: The Untold Story of America Under Attack on 9/11: “I think the ability to change your mind is one of the most important skills of our age. Do you do it often? Taking a look at the reviews of this book, it's pretty clear that this is a rare and difficult skill. It's worth developing, I think.” Source
• The Protestant Ethic and the Spirit of Capitalism: “Largely misunderstood, hard to read, and in some ways incorrect, it is still considered a giant achievement in sociology. Weber tries to understand the relationship between religious and commercial values, particularly as they led to the success of the United States.” Source
• Algorithms of Oppression: How Search Engines Reinforce Racism: “Given the power of invisible and leveraged algorithms, it’s essential that they be created and maintained by people who understand that they’re responsible for the impact they make. More on this here and here.” Source
• Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy: “Given the power of invisible and leveraged algorithms, it’s essential that they be created and maintained by people who understand that they’re responsible for the impact they make. More on this here and here.” Source
• Breath: “The first lesson of James Nestor’s book is simple: Shut your mouth. Spend three days breathing only through your nose.” Source
• Dear Client: This Book Will Teach You How to Get What You Want from Creative People: “Bonnie Siegler has more than 60 in her delightful new book.” Source
• Exactly: How Precision Engineers Created the Modern World: “Simon Winchester’s book on precision is magnificent.” Source
• HBR's 10 Must Reads on Strategic Marketing: “In the category of books I wish I'd read earlier in my career, I'd list: … Software Project Survival Guide, Marketing Myopia, The Goal, Misbehaving …” Source
• Here Comes the Sun: A Last Chance for the Climate and a Fresh Chance for Civilization: “Bill McKibben’s new book on solar is thrilling. It’s filled with good news about dramatic leaps in efficiency, cost-effectiveness and battery technology.” Source
• How I Raised Myself from Failure to Success in Selling: “Consider getting yourself hooked on 30 minutes a day of audio that trains you to sell. It takes a while, but it’s learnable.” Source
• SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers: “Consider getting yourself hooked on 30 minutes a day of audio that trains you to sell. It takes a while, but it’s learnable.” Source
• The Only Sales Guide You'll Ever Need: “Consider getting yourself hooked on 30 minutes a day of audio that trains you to sell. It takes a while, but it’s learnable.” Source
• The Psychology of Selling: “Consider getting yourself hooked on 30 minutes a day of audio that trains you to sell. It takes a while, but it’s learnable.” Source
• How Infrastructure Works: Inside the Systems That Shape Our World: “Check out Deb Chachra’s terrific new book on infrastructure.” Source
• How to Be Free: A Proven Guide to Escaping Life's Hidden Prisons: “Shaka Senghor has written a poignant new book that puts a face on real costs, costs that live in the past but threaten to overwhelm us each day.” Source
• Marketing the Moon: The Selling of the Apollo Lunar Program: “It comes with a signed, limited edition of David Meerman Scott’s brilliant book on the marketing of the race to the moon.” Source
• Move. Think. Rest.: Redefining Productivity and Our Relationship with Time: “A breath of fresh air, Dr. Natalie Nixon’s new book is out.” Source
• Nonviolent Communication: “Coincidentally, just discovered this book on the topic.” Source
• Reap3r: “Eliot Peper writes books that his fans can’t get enough of.” Source
• Sesame: Global Recipes and Stories of an Ancient Seed: “Her cookbook is great, too.” Source
• The Accountability Effect: Getting Our Life on Purpose: “Bassam Tarazi on accountability (part 1). This is brand new.” Source
• The Age of Extraction: How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity: “Tim Wu is our best explainer of how, without boundaries, networks always spiral out of control. His new book is twenty years too late or exactly what we need right now.” Source
• The Optimist's Telescope: Thinking Ahead in a Reckless Age: “Bina Venkataraman has written about this better than I ever could.” Source
• The Perfectionist's Guide to Losing Control: “PS here’s an important new book about perfectionism.” Source
• The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company: “Further Reading: Blank & Dorf” Source
• Things Become Other Things: A Walking Memoir: “Craig Mod has a new book out tomorrow, and I am excited that he’s going to be reaching a larger audience. His walks in Japan have helped people around the world understand the power of yoyu.” Source
• What School Could Be: “Related to Ted Dintersmith’s new book.” Source
• Why Time Flies: A Mostly Scientific Investigation: “Alan Burdick's new book goes into the history of how we think about now (as compared to before and after) and one particular example stuck with me.” Source
• Already Dead: “Charlie Huston used one of his books (no longer free) to get me hooked on the rest of the series. Get one free, buy three. Backwards but effective.” Source
• No Dominion: “Charlie Huston used one of his books (no longer free) to get me hooked on the rest of the series. Get one free, buy three. Backwards but effective.” Source
• Half the Blood of Brooklyn: “Charlie Huston used one of his books (no longer free) to get me hooked on the rest of the series. Get one free, buy three. Backwards but effective.” Source
• My Dead Body: “Charlie Huston used one of his books (no longer free) to get me hooked on the rest of the series. Get one free, buy three. Backwards but effective.” Source
• Rising Sun: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Five Patients: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Easy Go: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The False Mirror: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Every Last Drop: “Charlie Huston used one of his books (no longer free) to get me hooked on the rest of the series. Get one free, buy three. Backwards but effective.” Source
• The Four Million: “Ever since O. Henry wrote about the Magi, it’s been pretty clear that gifts aren’t about the stuff as much as they are the intent.” Source
• The Lost World: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Pirate Latitudes: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Dragon Teeth: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Scratch One: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Electronic Life: How to Think About Computers: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Machineries of Joy: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Borderless: “The Analog series from Eliot Peper is simply terrific science fiction from the (very) near future–I loved all three.” Source
• Atomic Habits: “Books that matter over time almost always fit this description: Atomic Habits, In Search of Excellence, Grit, The War of Art, The Let Them Theory, Mindset, and Big Magic … practical books that stand for something and offer a foundation for shared exploration and possibility.” Source
• Grit: “Books that matter over time almost always fit this description: Atomic Habits, In Search of Excellence, Grit, The War of Art, The Let Them Theory, Mindset, and Big Magic … practical books that stand for something and offer a foundation for shared exploration and possibility.” Source
• The Let Them Theory: “Books that matter over time almost always fit this description: Atomic Habits, In Search of Excellence, Grit, The War of Art, The Let Them Theory, Mindset, and Big Magic … practical books that stand for something and offer a foundation for shared exploration and possibility.” Source
• Future Shock: “The Tofflers explained that Future Shock kicks in when the world changes faster than we’re ready for.” Source
• Moby Dick: “Starbucks has nothing to do with Moby Dick.” Source
• Rules for Radicals: “In Rules for Radicals, Saul Alinsky laid out 13 principles that can be used in zero-sum game political settings to discourage and defeat enemies.” Source
• The Andromeda Strain: “A few days before he was to turn it in, The Andromeda Strain came out and was a big bestseller. Crichton had pre-stolen his idea!” Source
• The Godfather: “The Godfather isn’t a perfect retelling of the book. But it’s a better movie as a result.” Source
• The Beak of the Finch: “For decades, every single year, scientists have visited the Galapagos and measured the beaks of a particular species of finch.” Source
• The Celestine Prophecy: “All useful bestsellers are surprise bestsellers. They have titles like To Kill a Mockingbird or The Celestine Prophecy (which make no sense until you read the book) or reviews like those the Great Gatsby got at first.” Source
• The Great Gatsby: “All useful bestsellers are surprise bestsellers. They have titles like To Kill a Mockingbird or The Celestine Prophecy (which make no sense until you read the book) or reviews like those the Great Gatsby got at first.” Source
• The Cold Start Problem: “Network effects” Source
• The Martian: “The good news is that infinite shelves lead to open doors, to fewer gatekeepers, to a chance to be found. That’s how the Martian became a bestseller.” Source
• The Pleasure of Finding Things Out: “Richard Feynman was famously motivated by the joy of figuring things out.” Source
• Think Again: “Today at 1:30 NY time I’ll be live with my friend Adam Grant, author of the instant bestseller Think Again.” Source
• Everything Is Miscellaneous: “The web has persuaded us that everything is miscellaneous.” Source
• Quit: “There aren’t many times you will say, “this book changed my life.” This is one of them.” Source
• Alexander Hamilton: “It doesn’t work, because when you read the paragraph about it, or even if you read Chernow’s book, it was obvious that this was a good idea.” Source
• Big Magic: Creative Living Beyond Fear: “Books that matter over time almost always fit this description: Atomic Habits, In Search of Excellence, Grit, The War of Art, The Let Them Theory, Mindset, and Big Magic … practical books that stand for something and offer a foundation for shared exploration and possibility.” Source
• Danny Dunn and the Homework Machine: “High school essays had a huge range of problems, and banning the greatest essay device since Danny Dunn and his Homework Machine is not the answer.” Source
• Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great: “Eric Ries has a new book, Incorruptible. It’s based on the clear truth that our economic system is filled with incentives that cause well-meaning people (especially bosses) to make short-term, selfish and toxic decisions.” Source
• The Art of Fighting: The Transformative Power of Conflict: “Priya Parker’s new book is about fighting.” Source
• The Bridges of Madison County: “To Kill a Mockingbird has more cultural relevance today than a bestseller like The Bridges of Madison County, even though both were bestsellers at their peak.” Source
• The One Minute Manager: “It’s for people who don’t buy a lot of books. Something like The One Minute Manager belongs here.” Source
• BASIC Computer Games: “Jeff Atwood is transforming a long-lost and influential book.” Source
• Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business: “And: To create hoopla” Source
• Overcoming Perfectionism: Finding the Key to Balance and Self-Acceptance: “Another: To spread an idea you believe in (where money is not the object).” Source
• Let's Get Real or Let's Not Play: The Demise of 20th Century Selling and the Advent of Helping Clients Succeed: “Mahan Khalsa has written a book called Let’s Get Real or Let’s Not Play about B2B selling. But the lesson of Let’s Get Real or Let’s Not Play is simple. What promises are you going to make this week?” Source
• The Song of Increase: Returning to Our Sacred Partnership with Honeybees: “He told me the story of Jacqueline Freeman’s Song of Increase. And The Song of Increase is just such a great Tim Ferriss story.” Source
• Think Like a Chef: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders’ groundbreaking books on baking. I didn’t buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• The Day of the Jackal: “So many books have changed my life — that might be what books are for. I remember reading Godel Escher Bach, listening to Zig Ziglar, plowing through The Day of the Jackal, and of course, reading all of the World Book Encyclopedia as a kid.” Source
• Breach: “The Analog series from Eliot Peper is simply terrific science fiction from the (very) near future–I loved all three.” Source
• A Whole New Mind: “Wow! This is not a self-help book. It's way more important than that.” Source
• The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field: “Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” Source
• Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want: “Like all of the best Guerrilla Marketing books, this one is powerful, direct and simple. Unlike the other ones, this book also heals our communities, fortifies the planet and helps you build an enterprise for the long haul. Just in time.” Source
• Born to Run: “The first half of Bruce Springsteen's autobiography makes some things abundantly clear: He had no natural ability to play the guitar.” Source
• Tunneling to the Center of the Earth: Stories: “Kevin Wilson wrote a great short story about the workers who have to sort the tiles that go into a Scrabble box.” Source
• Your Forces and How to Use Them: “A hundred and fifteen years ago, Christian Larson wrote one of the first popular self-help manifestos. The Optimist's Creed argued that it was a choice, and a useful promise.” Source
• Don Quixote: “In Cervantes' day, 'tilting' was a word for jousting. You tilted your lance at an enemy and attacked. Don Quijote was noted for believing that the windmills in the distance were giants, and he spent his days on attack.” Source
• The Andy Warhol Diaries: “The conflict is real. “Jean-Michel [Basquiat] called,” Mr. Warhol wrote in his diary on Sept. 5, 1983.” Source
• Waiting for Godot: “And it's hard to imagine that Waiting for Godot would have ever been performed on Broadway.” Source
• Local Breads: Sourdough and Whole-Grain Recipes from Europe's Best Artisan Bakers: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders' groundbreaking books on baking. I didn't buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• On Food and Cooking: The Science and Lore of the Kitchen: “Yeah, Harold McGee has done that beautifully.” Source
• The Curious Cook: More Kitchen Science and Lore: “Yeah, Harold McGee has done that beautifully.” Source
• Keys to Good Cooking: A Guide to Making the Best of Foods and Recipes: “Yeah, Harold McGee has done that beautifully.” Source
• Nose Dive: A Field Guide to the World's Smells: “Yeah, Harold McGee has done that beautifully.” Source
• The Art of Simple Food: Notes, Lessons, and Recipes from a Delicious Revolution: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders' groundbreaking books on baking. I didn't buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• The Chez Panisse Menu Cookbook: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders' groundbreaking books on baking. I didn't buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• Chez Panisse Vegetables: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders' groundbreaking books on baking. I didn't buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• Chez Panisse Fruit: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders' groundbreaking books on baking. I didn't buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• Coming to My Senses: The Making of a Counterculture Cook: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders' groundbreaking books on baking. I didn't buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• We Are What We Eat: A Slow Food Manifesto: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders' groundbreaking books on baking. I didn't buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• The Pema Chödrön Audio Collection: Pure Meditation, Good Medicine, From Fear to Fearlessness: “I'm choosing an audio title from Pema, as I think it's more likely the message will sink in if you listen to her. One of the most important spiritual leaders of our time, Chodron delivers insight without dogma, appropriate for people of any faith.” Source
• The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right: “The world does not need any more boring corporate blogs. We do, however, need a great one… from you. Open this book to any page and you'll discover ideas you can use to accomplish that goal, starting right now.” Source
• With Your Own Eyes: Climate Change in Photos: “We worked with Getty to collect the work of photographers and artists to capture this moment in pictures. Download and share a free copy here.” Source
• Zen Habits: Handbook for Life: “Leo's productivity insights are scary in their simplicity and effectiveness.” Source
• Originals: “An urgent must read, a seminal work that will surprise you on every single page. Adam Grant has reset our expectations for what it means to be creative and what's required to make a difference. Share it with someone you care about.” Source
• Give and Take: “A milestone! Well-researched, generous, actionable and important. Adam Grant has given us a gift, a hard-hitting book about the efficacy of connection and generosity in everything we do.” Source
• The Creative Curve: How to Develop the Right Idea, at the Right Time: “A juicy, rollicking tour along the path toward creativity. The good news is that there is no writer's block, and if you want it badly enough, creativity awaits.” Source
• Think Like a Rocket Scientist: “You're smarter than you think. Ozan Varol makes a compelling case for each of us to level up and to contribute at a level we've talked ourselves out of” Source
• Traction: How Any Startup Can Achieve Explosive Customer Growth: “Here is the inside scoop, the latest, most specific tactics from the red-hot center of the internet marketing universe. From someone who has done it. Twice.” Source
• Chez Panisse Pasta, Pizza & Calzone: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders' groundbreaking books on baking. I didn't buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• Chez Panisse Café Cookbook: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders' groundbreaking books on baking. I didn't buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• The Art of Simple Food II: Recipes, Flavor, and Inspiration from the New Kitchen Garden: “After that, I bought a few foundational books: Think Like a Chef, some books from Alice Waters, Daniel Leaders' groundbreaking books on baking. I didn't buy books of recipes. I bought books where someone who understood how to cook had a narrative about how it all fits together.” Source
• Zag: The #1 Strategy of High-Performance Brands: “You already know that this book has the best title of any marketing book in a generation. What you don't know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.” Source
• Return on Customer: “A watershed” Source
• Your Marketing Sucks: “Your marketing may suck, but this book doesn't. Every single page has a story, an example, or a concept you'll find yourself repeating to colleagues within days. Powerful stuff, not for amateurs or anyone too lazy to succeed.” Source
• Imagine It Forward: Courage, Creativity, and the Power of Change: “This book is a rare gift… an honest, behind-the-scenes look at power, success and influence, combined with vulnerability and practical advice. A book you won’t soon forget.” Source
• Zero Cool: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Grave Descend: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• The Venom Business: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Icerigger: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Drug of Choice: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Mission to Moulokin: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• The Deluge Drivers: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source
• Out of Control: “Kevin Kelly publishes books rarely. Each one is a keeper, and a new one is a special event.” Source
• Down and Out in the Magic Kingdom: “Eastern Standard Tribe is a great introdution to the books of Cory Doctorow. The later stuff is even better, but all of it is thought provoking.” Source
• The Macintosh Way: “Guy has written several irrestible books, but this is a great place to start.” Source
• Next: “I got to work with Ray Bradbury and Arthur C. Clarke. And going down the list of authors I really admired, Michael Crichton was next, and then I called up Harry Harrison.” Source
• Maori: “Alan, in addition to being a really good writer and a very nice guy, made a living for many, many years by writing science fiction novels based on other people's TV and movie properties.” Source

Books written by Seth Godin

• What to Do When It's Your Turn (and it's always your turn)
• Permission Marketing
• Linchpin
• Small Is the New Big
• All Marketers are Liars
• The Dip
• Purple Cow
• Tribes: We Need You to Lead Us
• Free Prize Inside!
• This Is Strategy: Make Better Plans
• The Song of Significance: A New Manifesto for Teams
• The Carbon Almanac: It's Not Too Late
• The Practice: Shipping Creative Work
• This Is Marketing: You Can't Be Seen Until You Learn to See
• The Icarus Deception: How High Will You Fly?
• V Is for Vulnerable: Life Outside the Comfort Zone
• Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012
• We Are All Weird
• Poke the Box
• Meatball Sundae: Is Your Marketing Out of Sync?
• The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
• The Big Red Fez: How to Make Any Web Site Better
• Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company
• Unleashing the Ideavirus
• The Knot: Problems Can Be Solved
• The Guerrilla Marketing Handbook