The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
Categories: Business & Money
Tom Asacker examines how people come to believe, and what that means for anyone trying to persuade.
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- Seth Godin: “Tom Asacker writes a very thoughtful blog about marketing... He has a new book. You should buy it, too.”