Traction: How Any Startup Can Achieve Explosive Customer Growth

Gabriel Weinberg and Justin Mares argue that most startups fail not because they can't build a product but because they can't get traction. They lay out nineteen channels for acquiring customers and a three-step framework, called Bullseye, for finding the ones that work for a given business, drawing on interviews with more than forty founders, including Jimmy Wales, Alexis Ohanian, Paul English and Dharmesh Shah.