Make Your Idea Matter: Stand Out with a Better Story
Last updated October 31, 2026
In a series of short chapters, Bernadette Jiwa explains how an idea, product or business can stand out by telling a better and truer story. She argues that people buy meaning, not just features. She covers knowing an audience, finding the purpose behind the work, earning trust and letting ideas spread through generosity and word of mouth rather than paid advertising. Its chapters are brief enough to read in one sitting and return to later.
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