Before & After Graphics for Business

By John McWade

Categories: Arts & Photography, Business & Money

In this 2005 book, John McWade applies the Before & After approach to the everyday graphics a business needs. McWade also founded PageLab, one of the first desktop publishing companies. Short illustrated lessons cover charts, graphs, calendars and maps, newsletters, stationery, logos and wordmarks, and working with photographs. Later sections turn to sales materials and forms, from certificates, catalogs and coupons to Yellow Pages ads and illustrated how-to instructions.

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• Seth Godin: “Not a lot of theory, not a lot of rules, just useful approaches to common problems.”