Free: The Future of a Radical Price
Categories: Business & Money
Free: The Future of a Radical Price (2009) by Chris Anderson is a book about business and the digital economy. Anderson, then the editor of Wired, argues that the cost of storing and distributing digital goods is falling toward zero, making free products a central part of modern business. He explains how companies can profit by giving things away, through advertising, premium upgrades and other models, and traces the history of free offers.
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- Fareed Zakaria: “It's a splendid book... But he makes a very compelling argument. It's a very intelligent book.”