HBR's 10 Must Reads on Strategic Marketing

By Harvard Business Review

Categories: Business & Money

This collection gathers ten articles from the Harvard Business Review archive on making marketing, and customers, central to a business. Contributors include Ted Levitt and Clayton Christensen. The essays address figuring out what business a company is really in, creating products that do the jobs customers need done, assessing a brand's strengths and weaknesses, serving a market larger than China and India combined, delivering value to business customers and ending the rivalry between sales and marketing.

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