The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

By Debbie Weil

Categories: Business & Money

In The Corporate Blogging Book, Debbie Weil explains why companies should blog and how to launch a successful blog. She argues that a blog lets a business hold a two-way conversation with customers and employees, recruit talent, defuse a crisis by telling its side of the story and shape the conversation about its brand. Drawing on examples from Dell, GM and Google as well as small businesses, she covers what to write about, handling critical feedback, measuring results and whether a CEO should blog.

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• Seth Godin: “The world does not need any more boring corporate blogs. We do, however, need a great one… from you. Open this book to any page and you'll discover ideas you can use to accomplish that goal, starting right now.”