How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
Last updated October 31, 2026
By Guy Kawasaki
Former Apple evangelist Guy Kawasaki offers strategies for companies competing against bigger and stronger rivals. He argues that the best defense is knowing customers, competitors and its own strengths better than anyone else does. Using examples from business and his own experience, he explains how to focus on what a company does best, how to create products and service that customers love, and how to use bold and sometimes playful tactics to keep competitors off balance.
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