Business Model Generation
By Alexander Osterwalder, Yves Pigneur
Categories: Business & Money
Business Model Generation, by Alexander Osterwalder and Yves Pigneur, was published in 2010 and introduced the Business Model Canvas, a one-page tool for describing and designing how an organization creates value. The canvas breaks a business into nine building blocks, including customer segments, value propositions, channels, revenue streams and key partners. The book was co-created with 470 practitioners from 45 countries and includes patterns, design techniques and case studies.
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- Patrick Bet-David: “Listed #31 in his 52 Books for Entrepreneurs.”