The Only Sales Guide You'll Ever Need

By Anthony Iannarino

Categories: Business & Money

Anthony Iannarino took a sales job to pay the bills while chasing a career in rock music, then spent twenty-five years studying why a few salespeople thrive while most struggle. His answer is that success depends less on the market or product than on the seller. He sets out the beliefs and skills that top performers share, including self-discipline, accountability, competitiveness, resourcefulness, storytelling that casts the client as the hero, and diagnosing a client's real needs.

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