The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Categories: Business & Money, Politics & Social Sciences

Based on decades of survey research, the authors profile the active, engaged tenth of Americans whose word of mouth shapes the choices of everyone else.

Recommended by 1 person

• Seth Godin: “This book exhaustively looks at one very influential group of early adopters... the thinking applies to every hive I can think of.”