Before & After Page Design

John McWade, founder of Before & After magazine, offers a primer on page layout grounded in the magazine's view of design as communication rather than decoration. This 2003 book was his first. Working by example, McWade shows how to design newsletters and newspapers, brochures, fliers and mailers, advertisements, stationery and business documents. He also covers choosing a typeface, why one font suits a job better than another, and how to turn a mental picture into a clear printed page.

Recommended by 1 person

Seth Godin: “John McWade is absolutely brilliant. This book is terrific and it doesn't even begin to touch the magic of his newsletter. Well worth your time, I promise.”