Word of Mouth Marketing: How Smart Companies Get People Talking
Last updated October 31, 2026
Andy Sernovitz explains how companies can get customers talking about them and recommending them to friends. He argues that word of mouth is earned by giving people something worth sharing, not by buying attention. He lays out a practical framework for finding people who will talk, giving them topics, making it easy for the message to spread, joining the conversation and measuring the results. His examples come from businesses large and small.
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