Zag: The #1 Strategy of High-Performance Brands
Categories: Business & Money
Marty Neumeier argues that in a cluttered market brands win through radical differentiation, and lays out a 17-step process for finding and building one.
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- Seth Godin: “You already know that this book has the best title of any marketing book in a generation. What you don't know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.”