The Houdini Solution: Put Creativity and Innovation to Work by Thinking Inside the Box

Categories: Business & Money

Advertising creative Ernie Schenck argues that constraints such as tight budgets, limited time and resources are the key to creative breakthroughs.

Recommended by 1 person

• Seth Godin: “The Houdini Solution is a new book from a new author and quite thought-provoking. Recommended.”