Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business
Categories: Business & Money, Computers & Technology
In Empowered, Josh Bernoff, co-author of Groundswell, and Ted Schadler of Forrester Research argue that employees armed with cheap, accessible technology can solve customer problems and build new solutions. They call these workers HEROes, or highly empowered and resourceful operatives. Their examples include Best Buy staff who built a team of 2,500 tweeting employees, and they explain how companies can lead, support and protect such workers as customers arrive with more data and access than ever.
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