Biz Dev 3.0: Changing Business As We Know It
Last updated October 31, 2026
By Brad Keywell
Entrepreneur Brad Keywell describes business development as the work of building partnerships and deals that create new value for a company. Writing at the close of the dot-com boom, he treats it as a discipline of its own. He explains how business development professionals find potential partners, structure and negotiate alliances, and manage them over time, and he argues that the role is central to how modern companies grow and compete.
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