The Creative Curve: How to Develop the Right Idea, at the Right Time
Categories: Business & Money
In The Creative Curve, entrepreneur Allen Gannett challenges the idea that creativity belongs to a few geniuses struck by sudden inspiration. He argues that commercial success in creative work follows learnable patterns. People are drawn to a balance of the novel and the familiar, and Gannett calls the point of optimal tension between them the creative curve. Drawing on stories from the Broadway team behind Dear Evan Hansen to Michelin-starred chefs, he sets out four laws of creative success.
Recommended by 1 person
- Seth Godin: “A juicy, rollicking tour along the path toward creativity. The good news is that there is no writer's block, and if you want it badly enough, creativity awaits.”