The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company

By Steve Blank, Bob Dorf

Categories: Business & Money

Steve Blank and Bob Dorf's sequel to Blank's The Four Steps to the Epiphany offers a detailed, step-by-step manual for building a scalable startup through customer development. It uses the Business Model Canvas to organize a founder's hypotheses. The book provides separate paths for web and mobile products and for physical ones, explains how to get, keep and grow customers, identifies the metrics that matter and includes checklists for each stage, from choosing early customers to selecting distribution channels.

Recommended by 1 person