The Referral Engine: Teaching Your Business to Market Itself
Last updated October 31, 2026
By John Jantsch
Small-business marketing consultant John Jantsch describes how to build a company that customers and partners recommend without being asked. He describes the reasons people make referrals. He shows how to design a referral system into every stage of a business, from the first contact to long after a sale, and offers practical tactics for educating customers, building partnerships and turning satisfied clients into a steady source of new business.
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