Selling the Dream: How to Promote Your Product, Company, or Ideas--and Make a Difference--Using Everyday Evangelism

Categories: Business & Money

Former Apple evangelist Guy Kawasaki explains how to win passionate supporters for a product or cause through evangelism rather than conventional selling.

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• Seth Godin: “Guy has written several irresistible books, but this is a great place to start. It's all about starting the virus.”