Marketing the Moon: The Selling of the Apollo Lunar Program

By David Meerman Scott, Richard Jurek

Categories: Business & Money, History

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11. David Meerman Scott and Richard Jurek tell how NASA and its contractors turned a once-secretive program into a shared national experience. The authors describe NASA's brand journalism, from press releases and detailed background materials to radio and television features, the astronauts' exclusive deal with Life magazine and product placement for Hasselblad cameras and Tang. Vintage photographs and advertisements illustrate the story.

Recommended by 1 person

• Seth Godin: “It comes with a signed, limited edition of David Meerman Scott’s brilliant book on the marketing of the race to the moon.”