Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Last updated October 31, 2026
By John Jantsch
John Jantsch lays out a step-by-step marketing system for small businesses that have little money and no marketing department. His approach starts with defining the ideal customer and a clear message. He then explains how to generate leads, build trust with prospects, use the web and the press, and turn customers into a source of referrals. The tactics are simple and low-cost, and owners can carry most of them out themselves.
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