The Funny Money Game

Last updated October 31, 2026

By Andrew Tobias

Andrew Tobias's first book is an insider's account of National Student Marketing Corporation, the company he joined as a young vice president in the late 1960s. During the go-go stock market of that era, the firm became a Wall Street favorite. Tobias describes, with humor, how its share price soared on promotion and aggressive accounting while the underlying business lagged behind, and how the whole enterprise eventually collapsed, taking investors' money with it.

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