The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Categories: Business & Money

David Meerman Scott's guide to reaching buyers directly with online content, blogs and social media instead of traditional advertising and PR.

Recommended by 1 person

• Seth Godin: “David Meerman Scott writes an essential blog, daily. His book is a classic. You should buy it.”