Linda Kaplan Thaler

Last updated October 31, 2026

Linda Kaplan Thaler is an American advertising executive who founded The Kaplan Thaler Group, known for the Aflac duck campaign. With her partner Robin Koval she has written books on business and career success, beginning with The Power of Nice.

Books written by Linda Kaplan Thaler

• The Power of Nice: How to Conquer the Business World With Kindness