The Power of Nice: How to Conquer the Business World With Kindness
Last updated October 31, 2026
By Linda Kaplan Thaler, Robin Koval
Advertising executives Linda Kaplan Thaler and Robin Koval, who led the Kaplan Thaler Group agency, argue that kindness is a business advantage, not a weakness. Jay Leno contributes a foreword. Using stories from their agency and from other companies, they explain six principles of nice, from making positive first impressions to turning rivals into allies, and argue that cooperative people and firms build better relationships and end up more successful.
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