Jennifer Aaker
Jennifer Aaker is an American behavioural scientist who joined the faculty of Stanford Graduate School of Business in 2001. She co-wrote The Dragonfly Effect (2010) and, with Naomi Bagdonas, Humor, Seriously (2021).
Jennifer Aaker is an American behavioural scientist who joined the faculty of Stanford Graduate School of Business in 2001. She co-wrote The Dragonfly Effect (2010) and, with Naomi Bagdonas, Humor, Seriously (2021).