Humor, Seriously

By Jennifer Aaker, Naomi Bagdonas

Categories: Business & Money, Self-Help

In Humor, Seriously (2021), Stanford Graduate School of Business behavioural scientist Jennifer Aaker and executive coach Naomi Bagdonas argue that humour is an underused tool at work. The book grew out of the course on humour in business they created together at Stanford. Drawing on research and interviews with comedians and executives, they show how humour builds trust, creativity and resilience, and explain the basics of finding and using it in leadership, presentations and difficult moments.

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• Tony Robbins: “#HumorSeriously, the new book by Dr. Jennifer Aaker and Naomi Bagdonas, is about creating a lasting mindset shift around the importance of humor. Check it out!”