New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You

By Jeremy Heimans, Henry Timms

Categories: Business & Money, Politics & Social Sciences

New Power (2018, Doubleday) by Jeremy Heimans and Henry Timms contrasts old power, held by a few and guarded like a currency, with new power, which is open, participatory. The authors argue that ideas spread when they are actionable, connected and extensible, as the Ice Bucket Challenge was, and map organizations from Apple and Facebook to Airbnb and Black Lives Matter by their models and values. They examine the campaigns of Barack Obama and Donald Trump.

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• Richard Branson: “This shift is discussed by Jeremy Heimans and Henry Timms in their book New Power. It's a useful lens to use when thinking about how business has changed, how to spread ideas or start a movement, or create change.”