Wired to Care: How Companies Prosper When They Create Widespread Empathy

Business strategist Dev Patnaik argues that companies succeed when the people working in them develop a real, shared understanding of their customers. Drawing on his consulting experience with firms such as Nike, IBM and Harley-Davidson, he shows how organizations lose touch with the people they serve, and how widespread empathy helps them spot new opportunities and make better decisions. The book combines case studies with research on how humans connect with others.

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Shane Parrish: “Very interesting book based on the author’s first hand experiences consulting in large organizations. Supported by psychological theory, he explains how cultivating an empathetic approach in one’s business can lead to better sales and a happier, more productive work force”