Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World

Winning the Right Game is a 2021 book on strategy by Ron Adner, a professor at Dartmouth's Tuck School of Business, published by MIT Press. Adner argues that disruption increasingly comes from ecosystems, as industry boundaries blur and companies from other sectors redefine how value is created. He offers frameworks for deciding when to attack, defend or partner, and illustrates them with cases of well-known companies that won or lost as their markets were reshaped.

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Vijay Govindarajan: “My good friend and colleague Ron Adner is releasing an important book Winning The Right Game. It is a rare book that fundamentally changes how I think about strategy. Ron has now done this twice. You don't want your rivals to read it before you do!”