Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change

By Louis V. Gerstner

Categories: Biographies & Memoirs, Business & Money

Lou Gerstner tells how he led the turnaround of IBM after becoming its chief executive in 1993, when the company was losing billions. He explains his decision to keep IBM together rather than break it up, his focus on customers and services, and his efforts to change a slow, inward-looking culture. Gerstner also shares lessons on strategy, execution and leadership for any large organization facing change.

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• Shane Parrish: “This is the second time I’ve read this book. The first was either as part of my MBA or right before I started. It’s such a good book that I’m inclined to believe that it wasn’t part of my MBA. Gerstner’s ideas were controversial and we know, with hindsight, they were right.”