What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions

By Meir Statman

Categories: Business & Money

Finance professor Meir Statman, a leader in behavioral finance, explains that investors want more from investments than money. They also seek expressive and emotional benefits, such as status, hope, pride and the feeling of being socially responsible. Statman shows how these wants, along with cognitive errors, shape investment decisions, and offers guidance on balancing them to make smarter financial choices and avoid costly mistakes.

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• Shane Parrish: ““We all share behavioral traits that are major roadblocks to intelligent financial decisions. Bottom line: if you really want to achieve investment success, understand yourself and eliminate or minimize these traits. This book will help you do exactly that.”—John C. Bogle”