Webs of Influence: The Psychology of Online Persuasion

By Nathalie Nahai

Categories: Business & Money, Computers & Technology

Web psychologist Nathalie Nahai explains how businesses can use psychology to persuade customers online. Drawing on psychology, neuroscience and behavioral economics, she covers how to understand your audience, design websites, use color, images and words, build trust and use social media. Nahai offers practical guidance for marketers and designers who want to make their online presence more effective and ethical.

Recommended by 1 person

• Shane Parrish: “Nathalie Nahai draws from the worlds of psychology, neuroscience and behavioural economics to better influence. She not only covers the theory but also shows you how to put it into practice online”