The Pyramid Principle: Logic in Writing and Thinking
Categories: Business & Money
Barbara Minto, a former McKinsey consultant, explains how to organize ideas so that writing is clear and persuasive. Her method places the main conclusion at the top and supports it with grouped, logically ordered arguments below, like a pyramid. The book covers structuring documents, defining problems, deductive and inductive reasoning and presenting ideas in reports and slides. It is widely used in consulting firms and business schools.
Recommended by 1 person
- Shane Parrish: “The international bestseller on how to produce crisp, clear, compelling writing. This was recommended by a participant at one of our Think Week events. The book is phenomenal”