The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively
Categories: Business & Money
Communication consultant Helio Fred Garcia argues that communication is an essential leadership discipline, not just a set of tactics. Drawing on the U.S. Marine Corps' doctrine and many case studies, he explains how leaders can build trust, influence attitudes and handle crises by thinking strategically about their audiences and goals. Garcia shows how failures of communication damage reputations and how to avoid them.
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- Shane Parrish: “If you can’t communicate effectively you cannot lead. This is the best book I’ve read so far on the link between leadership and communication. Effective communication is hard. Ineffective communication begins with ‘What do we want to say?’ “That’s both selfish and self-indulgent,” according to the author.”