The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

By Christian Madsbjerg, Mikkel B. Rasmussen

Christian Madsbjerg and Mikkel Rasmussen, partners at the consultancy ReD Associates, argue that businesses misunderstand their customers by relying too heavily on numbers and models. They propose using the human sciences, such as anthropology, sociology and philosophy, to study how people really experience products and services. With case studies from companies including Lego, Coloplast and Samsung, the authors show how this approach can reveal new insights and solve hard problems.

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Shane Parrish: “In the wonderful book The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems, the authors write:”