The Game of Numbers: Professional Prospecting for Financial Advisors

The Game of Numbers: Professional Prospecting for Financial Advisors is a book by Nick Murray, a longtime financial advisor, industry columnist and author of Simple Wealth, Inevitable Wealth. It is written for advisors who are building a client base. Murray argues that prospecting is a numbers game: success comes from contacting many people consistently and not taking rejection personally. He gives practical guidance on cold calling, scripts, scheduling and tracking activity, and on the discipline it takes to grow a practice.

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Patrick Bet-David: “Listed #99 in his Top 100 Books.”