The Four
Categories: Business & Money
In The Four (2017), NYU Stern professor Scott Galloway examines Amazon, Apple, Facebook and Google, the technology companies he argues came to dominate American business and daily life. Galloway explains how each company appeals to a basic human instinct, from the brain's need for information to the desire for status, and how they built such power so quickly. He considers whether a fifth company could join them and offers career advice for working in an economy they shape.