The Big Payback: The History of the Business of Hip-Hop
By Dan Charnas
Categories: Arts & Photography, Business & Money
Journalist and former record executive Dan Charnas tells the history of hip-hop as a business, from the 1970s to the 2000s. He follows the entrepreneurs, executives, artists and radio programmers who turned a street culture into a global industry, including Russell Simmons, Rick Rubin, Jay-Z and Sean Combs. Charnas shows how hip-hop changed the music business, radio, advertising and American culture.
Recommended by 1 person
- Shane Parrish: “The book takes on the business journey of hip hop from the early 70s till about 2007. Along the way you find out some fascinating stories. Did you know MC Hammer was part of a Christian rap group?”