The Art of SEO: Mastering Search Engine Optimization

Categories: Business & Money, Computers & Technology

Three search experts share the guidelines and techniques for planning and executing a complete search engine optimization strategy. This third edition explains how search engines work; the roles of social media, user data and links; the effects of Google's Panda and Penguin updates; mobile, local and vertical search; tools for measuring results; and how to build an SEO team.