Saving Big Blue: Leadership Lessons and Turnaround Tactics of IBM's Lou Gerstner
Last updated October 31, 2026
Robert Slater describes how Lou Gerstner, an outsider from RJR Nabisco and American Express, rescued IBM after he took over as chief executive in 1993, when the company was losing billions. He explains Gerstner's decision to keep IBM together rather than break it up, his cost cuts and his focus on customers and services, and draws leadership lessons that other managers can take from the turnaround.
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