Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters

By Jan-Benedict Steenkamp, Laurens Sloot

Marketing professors Jan-Benedict Steenkamp and Laurens Sloot examine the rise of hard discounters such as Aldi and Lidl and their impact on retail. They explain the business model behind these chains, built on a limited range, private labels, low costs and simple stores, and show how they have taken market share from traditional supermarkets around the world. The authors offer strategies for retailers and manufacturers competing with or supplying them.

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Shane Parrish: “This is another book that’s not for everyone but it’s one of the best business books I’ve read in a while. It’s a great read for anyone looking to better understand the retail industry and how it’s evolving.”