Priceless: The Myth of Fair Value (and How to Take Advantage of It)

By William Poundstone

Categories: Business & Money, Science & Math

Writer William Poundstone draws on the latest psychological research to show how prices are set and perceived. He explains that people have no reliable sense of what things are worth and are easily influenced by anchors, framing and context. Using examples from restaurant menus, real estate, salary negotiations and the art market, Poundstone shows how sellers exploit these effects, and how readers can recognise and use them in their own decisions.

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• Shane Parrish: “Poundstone dives into the latest psychological findings to investigate how and why prices are allocated”