Presenting to Win: The Art of Telling Your Story

Categories: Business & Money

Presentation coach Jerry Weissman has prepared executives for hundreds of IPO roadshows. In this book he explains how to build a presentation that persuades an audience to act. Weissman argues that most presentations fail because they lack a clear story. He shows how to focus on what the audience cares about, organize ideas into a flow, design simple slides and deliver with confidence, using examples from companies he has coached.

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