Passions Within Reason: The Strategic Role of the Emotions

By Robert H. Frank

Categories: Business & Money, Science & Math

Economist Robert H. Frank argues that emotions such as guilt, love, anger and a sense of fairness can be rational in a strategic sense. They commit people to behaviors that self-interest alone would not support, such as keeping promises or punishing cheaters even at a cost to themselves. Frank shows how these commitment problems explain honesty, trust and cooperation, and why people with genuine moral emotions can prosper.

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