Obvious Adams
Categories: Business & Money, Literature & Fiction
Robert Updegraff's short story, first published in 1916, follows Oliver Adams, a young man who succeeds in advertising by always seeing and doing the obvious thing. Adams lacks flashy creativity, but he studies problems carefully and proposes simple, sensible solutions that others overlook. The story became a business classic and includes Updegraff's tests for judging whether an idea is obvious enough to work.
Recommended by 1 person
- Shane Parrish: “, a short, yet important, book that I wish more people would read and think about.”