No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump
Last updated October 31, 2026
Written with Donald Trump's cooperation, Robert Slater's book looks at how Trump built his career and his public image. It covers his early real estate deals in Manhattan, his near collapse in the early 1990s and his comeback, his casinos and the success of The Apprentice, which began on NBC in 2004, and it examines how he turned his name into a brand.
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